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Textron Aviation01



Textron Aviation: Aligning Capabilities and Government Policy to Achieve Media Impact

Textron Aviation (TA) produces more than fifty percent of all general aircrafts flying today. Given its position as an aviation authority, TA sought to demonstrate how the industry would contribute to China’s ambitions for regional integration and economic development under its "One Belt, One Road" initiative.

Allison+Partners developed “The Sky Above One Belt, One Road,” an article that captured the imagination of regulators, potential partners and the public, showing how general aviation was positioned to link communities and businesses through small airports and private aircraft. The article was published by leading aviation outlets throughout China, and used to develop talking points for executives for interviews and trade shows. “The Sky Above One Belt, One Road” further established TA as the global leader in general aviation among decision makers and influencers in the market.