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As Orbis launched a major rebranding effort, they engaged us to ensure the new messaging was carried through across the brand’s social channels. From strategy to implementation, creative production and community management, we led each phase and drove fan and follower growth across the board: 46 percent on Facebook, 32 percent on Twitter and 47 percent on LinkedIn. The team also helped activate a paid media plan featuring the amplification tool Thunderclap, and created a custom hashtag and signature gesture for World Sight Day.