Raising

Awareness

Raising Awareness of a Disruptive Mobile App in the Busy HR Sector 

In recent years, high unemployment, particularly among millennials, has plagued Europe. While traditional recruitment channels and numerous mobile job apps have focused on white-collar workers, CornerJob, a mobile technology company focused on connecting employers and job seekers, seized the opportunity to address this critical issue by creating the first app targeting the growing blue-collar workforce.  

The company tapped us to raise awareness among employers and stakeholders, engage recruiters and grab the attention of millennial job seekers in Italy, France and Spain. To instill confidence among potential investors we leveraged the founders’ previous experience at other successful startups such as Wallapop and Hailo with influential business and financial media. To reach HR trade media and recruiters we positioned CornerJob as a thought leader, offering a disruptive solution, to the national and European unemployment crisis. To grab the attention of employers and job seekers we brought CornerJob’s simplicity, flexibility and speed to life through a 24/7 multimedia campaign. This included a radio competition offering applicants the chance to win an internship with the radio team and popular animator, Bruno. 

Our integrated campaign brought the company’s competitiveness and innovation to light for investors, supporting both a Series A and B round of deals worth more than $50MM. CornerJob is now the #1 job search tool among Millennials in Italy, France and Spain, and was voted one of the Best Apps of 2016 in the Spanish iOS app store. The app has had 5MM+ downloads and has 1MM+ active users per month, comprised of job seekers, recruiters and employers. Our thought leadership campaign generated more than 1,300 stories in top tier business and HR trade publications, resulting in more than 13MM media impressions.  

We secured 267,000 Facebook followers and our organic reach hit 32 million across Italy, France and Spain. Our radio competition received over 2,000 applicants and garnered 250,000+ video views on the station’s Facebook page.  

The Holmes Report’s 2017 “Trade Product Media Relations Campaign of the Year”.