THE FUTURE OF EARNED
Earned media relations is becoming increasingly challenging given the changing media landscape and vast number of platforms producing original content. It is no longer a numbers game. There are fewer journalist per publication and those still in the game are having to do more with less. Journalists are challenged with telling meaningful, shareable, clickable stories and thus public relations professionals are tasked with identifying and telling the story that is going to set the brand apart from the others.
At the same time, the impact of earned media on brand reputation and sales is greater than ever, due to the distrust of social media and the perceived value of third party endorsements.
THE ALLISON DIFFERENCE
Allison+Partners’ Media Department is a dedicated team of seasoned storytellers and media experts. Today’s media environment is fragmented, crowded and noisy. Consumers are looking to connect and invest in brands that have an authentic story that resonates with them on a personal level. Journalists are looking to work with public relations professionals they trust and those that understand the stories that will resonate with their editors and readers. We help clients unearth their brand story and identify key messages that will capture both the reporter’s interest but the consumers as well. Our team works to ensure our clients are telling the right story to the right publication. Their expertise and reporter relationships open doors that lead to meaningful conversations that allow for us to tell our clients story resulting in impeccable earned coverage.
WHAT WE DO