When European watch brand Ice-Watch launched, consumers were clamouring over its fashion forward collections. Unfortunately, nine years later, the brand had seen a steep decline in awareness, gradually dropping out of sight from consumers and the media – some even going as far as to wrongly assume the company was no longer active. The company wanted to be a top-of-mind brand for the media again but needed to revive its cool and relevant brand image. We built a strategy that fo...
Increasing market share through standout media relations Despite its leading position in the antivirus consumer market in Europe, Kaspersky Lab was less well-known for its business solutions in the B2B market. The brand needed to build its legitimacy in the enterprise market to strengthen its position and close the gap between the company and existing market leaders. We set out to gain greater visibility in national, regional and business press, as well as on TV and radio. ...
Building Awareness for a New International Conference in Europe The International Economic Forum of the Americas (IEFA) was created to promote an exchange of views and perspectives on pressing economic issues of our times among world leaders, renowned experts and business executives. Its mission is also to facilitate agreements, offer business opportunities and provide access to unique insights from leading specialists. The Forum already had three repu...
Raising Awareness of a Disruptive Mobile App in the Busy HR Sector In recent years, high unemployment, particularly among millennials, has plagued Europe. While traditional recruitment channels and numerous mobile job apps have focused on white-collar workers, CornerJob, a mobile technology company focused on connecting employers and job seekers, seized the opportunity to address this critical issue by creating the first app ta...
Creating Environmental Leadership + Awareness MASDAR, a renewable energy company from Abu Dhabi, launched the Zayed Future Energy Prize in 2008. Renamed Zayed Sustainability Prize in 2018, this annual international award recognizes excellence and innovation in renewable energy and sustainability. The prize needed to gain visibility in Europe in order to attract new candidates with contributions that reflect impact, innovat...
Public Interest Registry: Globalizing a U.S. BrandWhen Public Interest Registry, the manager of the .ORG domain, looked to grow .ORG registrations outside of the United States, the nonprofit tasked Allison+Partners with developing and running its first-ever global campaign. Three years and two new domains later, the program is still going strong. Out of the gate, our team conducted a multi-tiered global research program to assess global awareness, as well as areas for b...
RetailMeNot: Creating Awareness for the Brand in Germany RetailMeNot is a leading coupon site that provides shoppers worldwide with coupon codes, exclusive offers and cashback deals from their favorite brands and retailers. The U.S. company was entering Germany, and tapped Allison+Partners to help with their launch to achieve visibility in an already crowded German couponing market. We leveraged RetailMeNot’s success in the U.S. to position the brand as a new and...
TBM Consulting Group: Maximizing Operational Excellence TBM, a global operations management consulting firm from the U.S., was looking for more visibility in the German market. TBM had great customer stories to tell on how companies had accelerated growth by leveraging it's concept of operational excellence that had never been shared with the media. Allison+Partners developed case studies for projects from different industries and placed them in relevant publications to dr...
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