Building Awareness for a New International Conference in Europe  The International Economic Forum of the Americas (IEFA) was created to promote an exchange of views and perspectives on pressing economic issues of our times among world leaders, renowned experts and business executives. Its mission is also to facilitate agreements, offer business opportunities and provide access to unique insights from leading specialists. The Forum already had three repu...

International Copper Alliance: Enhancing Partnerships The International Copper Alliance (ICA) catalyzes the industry to develop copper markets and contribute to global sustainable development goals. Allison+Partners executed a visibility campaign targeting consumers and home appliance manufacturers to promote the role of copper in addressing some of society’s greatest energy, environmental and health challenges. Traditional media was extended through the developm...

Airlines Reporting Corporation: Refreshing a 30-Year-Old BrandUntil 1978, the government regulated airfare pricing. That year, legislation was passed to deregulate it but there was no airfare model or settlement system that worked between airlines and agencies. ARC, Airlines Reporting Corporation, was born out of necessity and brought order to the airline pricing industry. But because it grew out of such an immediate need, it never really branded itself…until now. 

Genetron Health: Advancing Thought Leadership in Precision Medicine Genetron Health, the leader in precision medicine and molecular cancer diagnosis and therapeutics, engaged Allison+Partners to increase recognition of its contributions in the field among medical professionals and the public. Leveraging the Precision Medicine Forum, we developed a WeChat influencer strategy to feature Genetron’s diagnostic procedure and developed content to explain the role of neurosu...

Textron Aviation: Aligning Capabilities and Government Policy to Achieve Media Impact Textron Aviation (TA) produces more than fifty percent of all general aircrafts flying today. Given its position as an aviation authority, TA sought to demonstrate how the industry would contribute to China’s ambitions for regional integration and economic development under its "One Belt, One Road" initiative. Allison+Partners developed “The Sky Above One Belt, One Road,&rdquo...

United Technologies Corporation: Humanizing a Brand United Technologies Corporation (UTC) is a global leader in the building systems and aerospace industries. While it had a strong reputation within those spaces, they held little to no connection with general consumers who experience many benefits of its innovation. Allison+Partners identified an opportunity with Pratt & Whitney, one of UTC’s portfolio brands, to raise awareness for how UTC’s contributio...

Alaska Communications: Shifting a Community Relations Program to Match Changing Business Goals Alaska Communications customers knew little about the company's philanthropic impact throughout the state. To remedy this, Allison+Partners helped the company develop a partnership with Boys & Girls Clubs in Alaska to launch a signature community relations program, called "Alaska Communications Summer of Heroes." The program promotes support for youth programs by recognizing ...

Envision: Brand Building for an Energy Internet Leader Envision, a global player in smart energy technology, sought to promote its thought leadership in the burgeoning Energy Internet (EI) arena, and to reach new markets with its solar and wind power technologies. Allison+Partners developed a content framework for translating Envision’s abstract energy tech theory into tangible concepts for media, securing meetings for Envision CEO, Zhang Lei, with economic influencer...

Executive MBA Council: Establishing Thought Leadership  When the global governing body for Executive MBA programs, the Executive MBA Council (EMBAC), brought its annual conference to Singapore, the association enlisted the help of Allison+Partners to drive media awareness and engagement during the month of the conference. The annual EMBAC conference in Singapore was the first of its kind to be held in Asia. Our team drove publicity efforts in the region, resulting in print...

EMPLOYERS: Raising Awareness for America's Small Business Insurance SpecialistIn a highly-regulated industry where differentiation often comes down to price, Allison+Partners was tasked with driving top-of-the-funnel brand awareness for EMPLOYERS, a small business insurance specialist, and supporting the company’s sales channel through differentiated thought leadership. Our team developed a platform promoting EMPLOYERS as a champion for America’s small businesses...

ALS Therapy Development Institute: Rebranding to Find a Cure The ALS Therapy Development Institute is a nonprofit biotech research organization based in Cambridge, MA that is dedicated to funding research to find a cure for the disease. The organization received global notoriety when the Ice Bucket Challenge was created, helping drive awareness and fundraising for the ALS community. When the original video aired, the call to action was to support ALS. However, funding was distr...

Gogo SqueeZ: Developing the Right Cause Partnership GoGo squeeZ, the makers of fruit applesauce in a pouch, are committed to healthy nutrition for kids. The company wanted to make a difference in the communities in which they work and where they sell their products. Allison+Partners implemented its proprietary Corporate Socialanthropy ™ process, auditing both executives and employees throughout the company. This culminated with evaluating numerous nonpr...

TBM Consulting Group: Maximizing Operational Excellence TBM, a global operations management consulting firm from the U.S., was looking for more visibility in the German market. TBM had great customer stories to tell on how companies had accelerated growth by leveraging it's concept of operational excellence that had never been shared with the media. Allison+Partners developed case studies for projects from different industries and placed them in relevant publications to dr...

BSA l The Software Alliance: Elevating the Voice for the Software Industry The evolution of licensed software to a services model has dramatically changed the challenges faced by the software industry. While IP license protection has become a lower priority, data privacy, cybersecurity, cross-border data flows and a talent shortage have emerged as critical issues for the industry today. As the leading advocate for the software industry, BSA l The Software Alliance pioneers...

R.C. Hedreen Co: Driving Condo Sales for a Luxury High-Rise RC Hedreen was developing one of the first high-rise luxury condominium buildings in Seattle’s core in many years. The project was coming online at a time when several other buildings were being planned, creating ample competition for a fixed number of potential buyers. Allison+Partners was engaged to help support marketing efforts with a multi-pronged public relations campaign that positioned Olive 8 as the prem...

Goldman Environmental Prize: Helping Environmental Heroes Save the Planet The Goldman Environmental Prize, the world’s largest prize for grassroots environmentalists, honors six environmental heroes each year from each of the world’s inhabited continents. The winners are not celebrities or world-renowned scientists, but ordinary people inspired to take on environmental and social problems in the face of political opposition, social indifference and often life-thr...

Touchstone: Naming, Branding and Promoting a Class-A Office Tower in Seattle Northwest development firm Touchstone Corp. hired Allison+Partners to create an integrated campaign to position its new Class-A high rise as the most centrally located, best-designed, new office building for innovation-based companies. We leveraged the building’s sleek, modern design and central urban location to develop a branding campaign that put West 8th on the short list for users a...

MVE Architecture: Enhancing the Reputation of a Global Design Firm MVE wanted to move beyond its regional industry reputation and expand market awareness of their unique planning and design capabilities into Northern California, Pacific Northwest and beyond. The firm has a highly skilled design and support staff, a deep portfolio of projects that represent many product types and considerable experience entitling and designing projects in domestic and international cities.

Madison Development: Gaining Neighborhood Support for a Controversial Re-development Real estate developer Madison Development (MDG) had plans to re-develop two blocks of historical brick buildings that housed local retail shops and a beloved coffeehouse. The neighborhood had seen significant development in the past few years, and was strongly opposed to losing more of its local character. In order to receive the necessary city approvals, MDG needed support from the community.

Financial Engines: Taking a Stand on Non-Conflicted Investment Advice While most of the financial services industry resisted the U.S. Department of Labor’s Conflict of Interest rule and called it unworkable, Financial Engines and Allison+Partners saw an opportunity to buck the trend and reposition the company as a leading advocate for putting investor interests first. Months before the rule was enacted, we gave the media a reason to start talking about it...

Adecco: Collaborating Across Competing Brands Adecco is the largest provider of recruiting and staffing services, made up of sub-brands across a variety of industries including Adecco Staffing, Accounting Principals, Ajilon Professional Staffing, Modis and eQ. Faced with the challenge of increasing brand recognition and growing their client and candidate pools, Allison+Partners was tasked with establishing an integrated communications program, while working across sub-brands that often ...