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Cisco

Cisco: The Cisco Security Virtual Reality ExperienceCloud, mobility, the Internet of Everything (IoE), and social media technologies, combined with digital business practices, have helped countless organizations transform how they operate. But they have also increased organizations’ vulnerability to attack. Cisco sought to challenge the widely held but dangerously outdated two-dimensional ‘walls and moats’ metaphor for security and emphasize that it’s not a ma...

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Listerine

Listerine: Bringing Out The Bold in APAC Listerine used oral health as its communications approach in Asia-Pacific, with messaging focused on its mouthwash’s ability to kill germs that cause plaque, gingivitis and bad breath, as well as its ability to whiten teeth. But mouthwash is a nascent category with low relevance and low penetration in the region, and oral health and whitening benefits didn’t resonate with Asia-Pacific consumers. Allison+Partners needed to...

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Intel

When the world’s largest chip company was preparing a highly confidential product launch, they asked us to monitor daily how competitors were telling their story and provide ongoing analysis of product features, consumer acceptance and key opinion leaders. The information combined with our strategic insight helped them successfully shape their messaging and position their product.

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Making Every Second Count

TikTok

TikTok Making Every Second Count  Highly popular, 15-second video app TikTok has shaken up social media. In just two years, it has become a global, cultural force that rivals Netflix, YouTube, Snapchat and Facebook with more than 1 billion downloads in 150 global markets and 75 languages.   TikTok turned to Allison+Partners to raise positive awareness in Singapore and manage the b...

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Bosch

Bosch: Solidifying a Market-Leading Position Bosch, a leading household appliances brand, enlisted Allison+Partners to solidify its market leadership position in Singapore with the goal of capturing a larger slice of the growing and ever-evolving homeowners market. Our program included a mix of product launches, chef/brand partnerships, baking demonstrations and experiential product testing. To convey key messages to the target audiences, we capitalized on local consu...

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ClassPass

Powering the Future of Fitness in APAC    ClassPass dominates the U.S. fitness market as the leading membership to the world’s largest fitness network. However, it faced enormous pressure from investors to expand to 20 new countries in record time and with minimal resources starting with Asia-Pacific (APAC) and Singapore.  The U.S.-based client needed a strong integrated communication...

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PIR

Public Interest Registry: Globalizing a U.S. BrandWhen Public Interest Registry, the manager of the .ORG domain, looked to grow .ORG registrations outside of the United States, the nonprofit tasked Allison+Partners with developing and running its first-ever global campaign. Three years and two new domains later, the program is still going strong. Out of the gate, our team conducted a multi-tiered global research program to assess global awareness, as well as areas for b...

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UL

Close Before You Doze UL Firefighter Safety Research Institute’s (FSRI) “Close Before You Doze” campaign encourages people to close all the doors in their homes each night before bed. Its research shows a closed door can be an effective barrier against deadly levels of carbon monoxide, smoke and flames in the event of a house fire.   The campaign aimed to inspire real ...

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Ice-Watch

When European watch brand Ice-Watch launched, consumers were clamouring over its fashion forward collections. Unfortunately, nine years later, the brand had seen a steep decline in awareness, gradually dropping out of sight from consumers and the media – some even going as far as to wrongly assume the company was no longer active. The company wanted to be a top-of-mind brand for the media again but needed to revive its cool and relevant brand image. We built a strategy that fo...

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Kaspersky Lab

Increasing market share through standout media relations Despite its leading position in the antivirus consumer market in Europe, Kaspersky Lab was less well-known for its business solutions in the B2B market. The brand needed to build its legitimacy in the enterprise market to strengthen its position and close the gap between the company and existing market leaders. We set out to gain greater visibility in national, regional and business press, as well as on TV and radio. ...

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Seventh Generation

Seventh Generation Creates a New Media Moment: The State of the Union As agency of record for leading green household and personal care products company Seventh Generation, Allison+Partners has helped the brand create movements and drive consumer change through its evolution from an independent green products pioneer to one of the leading authorities in green products and an advocate for climate justice. Over the last two years, the focus has been on helping ...

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Conference de Paris

Building Awareness for a New International Conference in Europe  The International Economic Forum of the Americas (IEFA) was created to promote an exchange of views and perspectives on pressing economic issues of our times among world leaders, renowned experts and business executives. Its mission is also to facilitate agreements, offer business opportunities and provide access to unique insights from leading specialists. The Forum already had three repu...

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Kimpton

In 2018, Kimpton Hotels & Restaurants launched its first ever ad campaign, titled “Stay Human.” The campaign was meant to highlight Kimpton’s award-winning culture of heartfelt care and humanity, and the idea that it is real people who make Kimpton unique. Our agency was tasked with bringing the spirit of the ad campaign to life for Kimpton’s guests—including individuals, couples and families—...

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CornerJob

Raising Awareness of a Disruptive Mobile App in the Busy HR Sector  In recent years, high unemployment, particularly among millennials, has plagued Europe. While traditional recruitment channels and numerous mobile job apps have focused on white-collar workers, CornerJob, a mobile technology company focused on connecting employers and job seekers, seized the opportunity to address this critical issue by creating the first app ta...

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Dexcom

Dexcom: Solidifying a category leader Dexcom, the leading continuous glucose monitor manufacturer in the U.S., engaged Allison+Partners to raise brand awareness and increase sales leads to address growing competition in the category. Our team created a fully integrated communications campaign built around a robust media relations plan, a video series and a revamped brand ambassador program. We began with strategic outreach based around compelling clinical data, resulting in...

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Zayed Sustainability Prize

Creating Environmental Leadership + Awareness  MASDAR, a renewable energy company from Abu Dhabi, launched the Zayed Future Energy Prize in 2008. Renamed Zayed Sustainability Prize in 2018, this annual international award recognizes excellence and innovation in renewable energy and sustainability. The prize needed to gain visibility in Europe in order to attract new candidates with contributions that reflect impact, innovat...

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Booking.com

UNVEILING THE FUTURE OF TRAVEL DURING UNPRECEDENTED TIMES WITH BOOKING.COM  Of all the aspects of modern life impacted by COVID-19, travel stands out as one that has been permanently changed.   With a mission to make it easier for everyone to experience the world, digital travel leader Booking.com conducted an unprecedented and extensive study on the future of travel. This study gathered data from more than 20,000 ...

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Toyota Partnerships

Toyota is passionate about serving the community, and in order to showcase the purpose behind their efforts, Toyota regularly turns to Allison+Partners to help tell the story of their partnerships. When they became the official sponsor for Olympic Speed Skating, Figure Skating, U.S. Hockey and U.S. Snowboarding and Skiing, we went beyond the glitz of gold, silver and bronze to talk about what this partnership really meant to the people involved, particularly the athletes. For The Star A...

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San Francisco Art Institute

The San Francisco Art Institute wanted to tell a better story about its unique approach to student learning, which includes working artists as teachers and a rich student experience. In order to differentiate SFAI, we opted not to go the predictable route of filming campus and classrooms, but instead talk to real people — students and teachers — about what makes their learning environment so different. Watch:

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Moe's Southwest Grill

Moe's Southwest Grill: Moe's Rubs Salsa in Chipotle's WoundsOn February 8, 2016, Chipotle closed restaurants nationwide for a company-wide food safety meeting. Moe’s seized the opportunity to tap into the Chipotle customer base and drive coverage and awareness for the brand on this day by offering “rebound” BOGO burritos to hungry consumers.  To kick it off, the brand placed a full page ad in USA Today, touting that Moe’s was OPEN for busine...

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Chegg

Chegg gives students digital lessons, tutoring and support. Our challenge was to demonstrate the key benefit of all that extra learning — free time. So, we set up a few stressful scenarios that called for Chegg to come to the rescue. One video highlights a girl with FOMO (fear of missing out) who’d rather be out with her friends than studying. Another video shows the annoying roommate who makes it hard to hear yourself think. Students relate. Watch:

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Copper Alliance

International Copper Alliance: Enhancing Partnerships The International Copper Alliance (ICA) catalyzes the industry to develop copper markets and contribute to global sustainable development goals. Allison+Partners executed a visibility campaign targeting consumers and home appliance manufacturers to promote the role of copper in addressing some of society’s greatest energy, environmental and health challenges. Traditional media was extended through the developm...

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Allianz

Allianz Tuition Insurance gives students a financial way out if they have to leave school unexpectedly. Our challenge was to go beyond the financial piece to tell a more compelling story students would find relatable. By creating a series of tricky situations, we demonstrated the value of Allianz when dealing with life situations outside of anyone’s control.  Watch the videos:

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OSMO

OSMO came to us with a cool, creative and interactive product for kids. The question was, how do we prove it’s not all fun and games, but actually a tool that promotes learning? We found a few pilot schools that used OSMO and interviewed teachers to get their candid reactions, unscripted and completely in the moment. Take a look: 

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Polaris Wireless

When you’re fighting terrorism and the war on crime, pinpointing suspects with precision accuracy is mission critical. That’s what the new Polaris Wireless product Altus Blue Force believes. Our mission was to bring this product to life. So, we pulled a favor and got a firetruck (we know some people), a couple of police cars and rented out Treasure Island for a caper to go down. The challenge was that this video would be played at trade shows and had to work with or without sound...

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Great Wolf Lodge

Great Wolf Lodge: Making a Splash in CaliforniaGreat Wolf Resorts is North America’s largest family of indoor waterparks. With most of its locations throughout the Midwest and East Coast, the company prepared to open its first property in California. Allison+Partners was engaged to develop a public relations campaign that would make a splash to launch the new property and introduce people to the brand. The task was not without challenges. First, the concept of an i...

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HelmsBriscoe

HelmsBrisco operates under the slogan “a great event creates meaningful connections.” Our task was to talk about what makes the company so unique. We sat down with its CEO to get his firsthand version of what the company offers, and why, to capture the story in his words, while also bringing the story to life through animation.  Watch the videos:

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Charles Schwab

Charles Schwab has strong values, such as client trust, ethical practices and putting people first. The problem was, the brand wasn’t talking about it. We took on the task of storytelling and aligning both internal and external audiences with the right messaging. Filming through the lens of the client, we investigated the true meaning of taking charge of your financial future. Watch the videos:

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Seventh Generation

Seventh Generation: Changing the Perception of CleanAs part of its 2016 “Come Clean” brand campaign, household and personal care products company Seventh Generation worked with actress, SNL star and mom, Maya Rudolph, to sing the “vajingle” (a vagina jingle) – a catchy little ditty about why women should be concerned with what’s in their feminine care products and what they could do about it. With PR, media and advertising agencies working...

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ARC

Airlines Reporting Corporation: Refreshing a 30-Year-Old BrandUntil 1978, the government regulated airfare pricing. That year, legislation was passed to deregulate it but there was no airfare model or settlement system that worked between airlines and agencies. ARC, Airlines Reporting Corporation, was born out of necessity and brought order to the airline pricing industry. But because it grew out of such an immediate need, it never really branded itself…until now. 

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UGallery

UGallery connects collectors with artists around the world. It came to us to promote its exclusive Crate and Barrel partnership. This was a big deal because it sells original artwork, not prints. Our strategy? Connect the artist’s story with the artwork. Then, buyers appreciate not only the mastery of the brush but also the colorful backstory. Play the video:

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Genetron Health

Genetron Health: Advancing Thought Leadership in Precision Medicine Genetron Health, the leader in precision medicine and molecular cancer diagnosis and therapeutics, engaged Allison+Partners to increase recognition of its contributions in the field among medical professionals and the public. Leveraging the Precision Medicine Forum, we developed a WeChat influencer strategy to feature Genetron’s diagnostic procedure and developed content to explain the role of neurosu...

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Textron Aviation

Textron Aviation: Aligning Capabilities and Government Policy to Achieve Media Impact Textron Aviation (TA) produces more than fifty percent of all general aircrafts flying today. Given its position as an aviation authority, TA sought to demonstrate how the industry would contribute to China’s ambitions for regional integration and economic development under its "One Belt, One Road" initiative. Allison+Partners developed “The Sky Above One Belt, One Road,&rdquo...

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Public Interest Registry

Public Interest Registry: Globalizing a U.S. BrandWhen Public Interest Registry, the manager of the .ORG domain, looked to grow .ORG registrations outside of the United States, the nonprofit tasked Allison+Partners with developing and running its first-ever global campaign. Three years and two new domains later, the program is still going strong. Out of the gate, our team conducted a multi-tiered global research program to assess global awareness, as well as areas for b...

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UTC

United Technologies Corporation: Humanizing a Brand United Technologies Corporation (UTC) is a global leader in the building systems and aerospace industries. While it had a strong reputation within those spaces, they held little to no connection with general consumers who experience many benefits of its innovation. Allison+Partners identified an opportunity with Pratt & Whitney, one of UTC’s portfolio brands, to raise awareness for how UTC’s contributio...

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Gotham Organization

Gotham: Positioning a Brand for the Next Century For more than one hundred years, Gotham Organization, a fourth generation and family-owned real estate company, has taken an industry-leading approach to transforming the buildings and neighborhoods where people live, work, shop, dine and unwind. Recently, the organization shifted away from its roots in construction to focus more completely on real estate development and property management. In order to increase visibility in...

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Kampgrounds of America

Kampgrounds of America: What's Behind the Yellow Sign? Reintroducing an Iconic American Travel Brand For more than 50 years, families have hit the road in search of adventure and relied upon Kampgrounds of America (KOA) to provide them with rest, relaxation and a place to create lasting vacation memories. However, research revealed that outdated consumer perceptions were preventing the brand from reaching potential campers. KOA engaged Allison+Partners to reintroduce the brand to N...

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GIEF

GIEF: Creating a Space to Innovate in Chengdu To maximize the opportunity for tech entrepreneurs, investors and business leaders to communicate and facilitate business cooperation, the Chengdu Municipal Government teamed with Allison+Partners to create the International Innovation Space at the 2016 China Chengdu Global Innovation and Entrepreneur Fair. Leading the planning, exhibition and media strategy for this unique networking space, Allison+Partners created what is now a permane...

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RetailMeNot

RetailMeNot: Creating Awareness for the Brand in Germany RetailMeNot is a leading coupon site that provides shoppers worldwide with coupon codes, exclusive offers and cashback deals from their favorite brands and retailers. The U.S. company was entering Germany, and tapped Allison+Partners to help with their launch to achieve visibility in an already crowded German couponing market. We leveraged RetailMeNot’s success in the U.S. to position the brand as a new and...

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Alaska Communications

Alaska Communications: Shifting a Community Relations Program to Match Changing Business Goals Alaska Communications customers knew little about the company's philanthropic impact throughout the state. To remedy this, Allison+Partners helped the company develop a partnership with Boys & Girls Clubs in Alaska to launch a signature community relations program, called "Alaska Communications Summer of Heroes." The program promotes support for youth programs by recognizing ...

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Partnership with Native Americans

PWNA: Rebranding a National Organization that Supports Native Americans National Relief Charities, a nonprofit providing humanitarian services to Native Americans living on impoverished reservations, changed its name and identity. Rebranded as "Partnership with Native Americans," it sought to develop a national footprint as the premier Native-serving nonprofit. Allison+Partners was tasked with leading the research, strategic development, planning and implementation of the rebra...

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Healthcare Leadership Council

Healthcare Leadership Council: Creating and Sustaining a Leadership Position in the Health Care Industry The Healthcare Leadership Council (HLC), a coalition of executives from within American health care, is the exclusive forum for the nation’s healthcare leaders to jointly develop policies, plans, and programs. Operating on the principle that “all politics are local,” Allison+Partners works with HLC members and allies to localize, personalize and powerfully ...

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University of Chicago Medicine

UCM: Helping Establish an Excellent Health Care Option for Chinese Patients The University of Chicago Medicine (UCM), one of the nation’s leading academic medical institutions, has been at the forefront of medical care since 1927. In recent years, it launched the green channel program, customized for Chinese patients, with the goal of helping them receive world-class treatment. Allison+Partners was engaged to increase awareness among Chinese patients and establish UCM as ...

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Envision

Envision: Brand Building for an Energy Internet Leader Envision, a global player in smart energy technology, sought to promote its thought leadership in the burgeoning Energy Internet (EI) arena, and to reach new markets with its solar and wind power technologies. Allison+Partners developed a content framework for translating Envision’s abstract energy tech theory into tangible concepts for media, securing meetings for Envision CEO, Zhang Lei, with economic influencer...

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Laird Norton Properties

Laird Norton is a Seattle-based real estate investment firm that owns and operates a national portfolio as part of the Laird Norton Company, a seventh-generation family enterprise. We worked with them to rebrand the company, which included conducting perception research, creating a messaging platform and developing a new logo, brand and website.

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Executive MBA Council

Executive MBA Council: Establishing Thought Leadership  When the global governing body for Executive MBA programs, the Executive MBA Council (EMBAC), brought its annual conference to Singapore, the association enlisted the help of Allison+Partners to drive media awareness and engagement during the month of the conference. The annual EMBAC conference in Singapore was the first of its kind to be held in Asia. Our team drove publicity efforts in the region, resulting in print...

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EMPLOYERS

EMPLOYERS: Raising Awareness for America's Small Business Insurance SpecialistIn a highly-regulated industry where differentiation often comes down to price, Allison+Partners was tasked with driving top-of-the-funnel brand awareness for EMPLOYERS, a small business insurance specialist, and supporting the company’s sales channel through differentiated thought leadership. Our team developed a platform promoting EMPLOYERS as a champion for America’s small businesses...

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Energy Upgrade California

Energy Upgrade California: Educating Californians About Energy Efficiency and Conservation Allison+Partners was selected to lead earned and social media relations for Energy Upgrade California, the state’s flagship public education campaign urging energy efficiency and conservation. The team’s challenge was to elevate awareness of energy issues among California’s residents and small businesses statewide, position Energy Upgrade California as a resource for ene...

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ALS

ALS Therapy Development Institute: Rebranding to Find a Cure The ALS Therapy Development Institute is a nonprofit biotech research organization based in Cambridge, MA that is dedicated to funding research to find a cure for the disease. The organization received global notoriety when the Ice Bucket Challenge was created, helping drive awareness and fundraising for the ALS community. When the original video aired, the call to action was to support ALS. However, funding was distr...

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Bosch

Bosch: Solidifying a Market-Leading Position Bosch, a leading household appliances brand, enlisted Allison+Partners to solidify its market leadership position in Singapore with the goal of capturing a larger slice of the growing and ever-evolving homeowners market. Our program included a mix of product launches, chef/brand partnerships, baking demonstrations and experiential product testing. To convey key messages to the target audiences, we capitalized on local consumer trends...

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GoGo SqueeZ

Gogo SqueeZ: Developing the Right Cause Partnership GoGo squeeZ, the makers of fruit applesauce in a pouch, are committed to healthy nutrition for kids. The company wanted to make a difference in the communities in which they work and where they sell their products. Allison+Partners implemented its proprietary Corporate Socialanthropy ™ process, auditing both executives and employees throughout the company. This culminated with evaluating numerous nonpr...

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TBM Consulting Group

TBM Consulting Group: Maximizing Operational Excellence TBM, a global operations management consulting firm from the U.S., was looking for more visibility in the German market. TBM had great customer stories to tell on how companies had accelerated growth by leveraging it's concept of operational excellence that had never been shared with the media. Allison+Partners developed case studies for projects from different industries and placed them in relevant publications to dr...

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iRobot

Who better to promote the innovative Roomba vacuum than mom bloggers and their audience? We identified Jordan Ferney of Oh Happy Day as the ideal voice to integrate the product’s sleek, modern performance with a creative mom’s overscheduled day. The post garnered over 1,000 comments, and the Roomba giveaway on Facebook drove the highest participation Ferney's blog had ever seen.

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Intel

When the world’s largest chip company was preparing a highly confidential product launch, they asked us to monitor daily how competitors were telling their story and provide ongoing analysis of product features, consumer acceptance and key opinion leaders. The information combined with our strategic insight helped them successfully shape their messaging and position their product.

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Chloe's

Everyone screams for ice cream, but what about soft-serve fruit? Our Research + Insights team defined the American frozen treat marketplace, from classic churn to frozen novelties, to help Chloe’s plan an engaging consumer campaign that took trends, preferences and purchasing patterns into account.

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Washington Beer

The Washington Beer Commission turned to our team to develop a strategic communications plan, branding and website design to enhance the awareness and reputation of Washington craft beer. A new website was developed and a suite of logos were created to brand their prominent beer festivals.

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Orbis

As Orbis launched a major rebranding effort, they engaged us to ensure the new messaging was carried through across the brand’s social channels. From strategy to implementation, creative production and community management, we led each phase and drove fan and follower growth across the board: 46 percent on Facebook, 32 percent on Twitter and 47 percent on LinkedIn. The team also helped activate a paid media plan featuring the amplification tool Thunderclap, and created a custom hashtag and...

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Progressive

Progressive utilizes the Marketing Innovation Team to measure outcomes, uncover strategic opportunities and map future efforts through a robust and thoughtful metrics program. By compiling and reviewing outcomes from Progressive and key competitors, the report and strategic analysis helps the company remain a leader in the competitive insurance industry.

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Best Western

Best Western: Crafting Branded Editorial for the World’s Largest Hotel Company Best Western tasked Allison+Partners with breathing new life into their travel blog, You Must Be Trippin’. We became the editor, content coordinator and audience developer of the blog at large, while collaborating with Best Western’s digital agency, third party influencers and executives to realize their goals. We began with a thorough SEO audit aimed at determining which consumer tre...

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Sprint

To kick off their #CutYourBill event in New York City, Sprint asked Allison+Partners to coordinate a number of paid announcements from social media influencers. Immediately following the event, our team amplified the content with a huge wave of paid social media integrations that saturated Twitter with the news.

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8th+Olive

Talon Private Capital, a privately held real estate investment firm, hired Allison+Partners to help promote a major office building in downtown Seattle. For 8th+Olive, we created a new logo and sales center inside the complex that included a three dimensional wall with features and benefits, a video that highlighted the neighborhood location and an interactive map, all to attract companies to lease space during a significant renovation.

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BSA

BSA l The Software Alliance: Elevating the Voice for the Software Industry The evolution of licensed software to a services model has dramatically changed the challenges faced by the software industry. While IP license protection has become a lower priority, data privacy, cybersecurity, cross-border data flows and a talent shortage have emerged as critical issues for the industry today. As the leading advocate for the software industry, BSA l The Software Alliance pioneers...

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MARTA

MARTA: Educating the Community to Expand Atlanta's Transit System In the midst of a tough legislative session and facing opposition toward its bill calling for a half penny tax that would expand Atlanta's transit system, MARTA turned to Allison+Partners in the final 90-day campaign window to help drum up greater support from the local communities it serves. The team understood that this battle would not be won through media hits in local, mainstream news outlets. Inste...

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CHEST

CHEST Foundation: Encouraging Patients to Take a Proactive Role in their Treatment Plan Sarcoidosis, an inflammatory disease that affects multiple organs in the body, is a perplexing disease to both the physician community and those living with it. As part of National Sarcoidosis Awareness Month, the CHEST Foundation and Foundation for Sarcoidosis Research launched its second annual “Sarcoidosis: Seek Answers. Inspire Results” campaign to reach both clinician a...

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R.C. Hedreen

R.C. Hedreen Co: Driving Condo Sales for a Luxury High-Rise RC Hedreen was developing one of the first high-rise luxury condominium buildings in Seattle’s core in many years. The project was coming online at a time when several other buildings were being planned, creating ample competition for a fixed number of potential buyers. Allison+Partners was engaged to help support marketing efforts with a multi-pronged public relations campaign that positioned Olive 8 as the prem...

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Goldman Environmental Prize

Goldman Environmental Prize: Helping Environmental Heroes Save the Planet The Goldman Environmental Prize, the world’s largest prize for grassroots environmentalists, honors six environmental heroes each year from each of the world’s inhabited continents. The winners are not celebrities or world-renowned scientists, but ordinary people inspired to take on environmental and social problems in the face of political opposition, social indifference and often life-thr...

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Touchstone

Touchstone: Naming, Branding and Promoting a Class-A Office Tower in Seattle Northwest development firm Touchstone Corp. hired Allison+Partners to create an integrated campaign to position its new Class-A high rise as the most centrally located, best-designed, new office building for innovation-based companies. We leveraged the building’s sleek, modern design and central urban location to develop a branding campaign that put West 8th on the short list for users a...

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MVE Architecture

MVE Architecture: Enhancing the Reputation of a Global Design Firm MVE wanted to move beyond its regional industry reputation and expand market awareness of their unique planning and design capabilities into Northern California, Pacific Northwest and beyond. The firm has a highly skilled design and support staff, a deep portfolio of projects that represent many product types and considerable experience entitling and designing projects in domestic and international cities.

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Madison Development

Madison Development: Gaining Neighborhood Support for a Controversial Re-development Real estate developer Madison Development (MDG) had plans to re-develop two blocks of historical brick buildings that housed local retail shops and a beloved coffeehouse. The neighborhood had seen significant development in the past few years, and was strongly opposed to losing more of its local character. In order to receive the necessary city approvals, MDG needed support from the community.

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Financial Engines

Financial Engines: Taking a Stand on Non-Conflicted Investment Advice While most of the financial services industry resisted the U.S. Department of Labor’s Conflict of Interest rule and called it unworkable, Financial Engines and Allison+Partners saw an opportunity to buck the trend and reposition the company as a leading advocate for putting investor interests first. Months before the rule was enacted, we gave the media a reason to start talking about it...

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Adecco

Adecco: Collaborating Across Competing Brands Adecco is the largest provider of recruiting and staffing services, made up of sub-brands across a variety of industries including Adecco Staffing, Accounting Principals, Ajilon Professional Staffing, Modis and eQ. Faced with the challenge of increasing brand recognition and growing their client and candidate pools, Allison+Partners was tasked with establishing an integrated communications program, while working across sub-brands that often ...

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BreadTalk

BreadTalk: Rebuilding a Brand Image and Restoring Consumer Confidence  BreadTalk engaged Allison+Partners to provide public relations support for the launch of their first global store concept in Singapore. The aim was to drive maximum awareness for the launch, while intricately navigating public sensitivities the brand was encountering during this period. After recently losing consumer confidence due to an incident with BreadTalk’s soya bean milk bottling and China'...

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Toyota HQ

Toyota: Elevating the World's Largest Automaker as a Leader in Local Communities Toyota is committed to not only engineering best-in-class vehicles, but also building vibrant local communities. Allison+Partners actively spotlights community building efforts through integrated communications programs, positioning Toyota as as a true neighbor. To officially introduce the company to its new hometown in Plano, Texas, Toyota worked with Allison+Partners to introduce Hello Texas!, a ...

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Sexy Hair

Sexy Hair: Celebrating Fifty Shades of Sexy Beauty and lifestyle media have come to associate the Sexy Hair brand with incredibly engaging events and communications that bring the true meaning of "sexy" to life. To take that reputation to the next level and give editors a sensual experience they would never forget, Allison+Partners capitalized on the releases of Fifty Shades of Grey and Fifty Shades Darker to create two super-sexy opening night private viewings of the highl...

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Toyota

Toyota: Driving the Future of Mobility To complement its reputation for building cars and trucks that are simply fun to drive, Toyota is actively shaping a new one – tied to solving real world mobility challenges through new energy sources, autonomous technology and robotics research. Allison+Partners continues to work with Toyota to ensure the global automaker is actively leading conversations with reporters and influencers around the future of mobility, especially within the Sil...

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Dignity Health

Dignity Health: Take Back Your Morning It’s no secret that consumers are more plugged into personal digital devices than ever before. Most people also know that uber-connected smartphone habits are probably not good for them. But how do you take that not-so-cheerful insight and not only make it relevant, but also turn it into a positive association for a healthcare brand? Allison+Partners worked with Dignity Health to develop an integrated campaign in support of their...

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Cisco

Cisco: The Cisco Security Virtual Reality Experience Cloud, mobility, the Internet of Everything (IoE), and social media technologies, combined with digital business practices, have helped countless organizations transform how they operate. But they have also increased organizations’ vulnerability to attack. Cisco sought to challenge the widely held but dangerously outdated two-dimensional ‘walls and moats’ metaphor for security and emphasize that it’s not a ...

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Quantifying Cuteness

QUANTIFYING CUTENESSLatest Influence Impact Report unlocks the value for brands aligning with puppies, babies, toddlers and even the yet-to-be-born consumer.

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