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opinionIntegrated Marketing


The Love Triangle: How Celebrity Spirits Brands Align Values 3 Ways

I feel like every time I see a new celebrity’s marketing scheme pop up in the headlines, my first reaction is skepticism… “Stay in your lane – focus on making movies.” But I should give them the benefit of the doubt. After all, some celebrity-driven brands have real staying power. I recently had a conversation with a close colleague – Jennifer Yellin, senior vice president & U.S. managing director at our sister-Stagwell agency, HarrisX (previously Northstar Research Partners) – and we realized celebrity-owned spirits brands have really exploded the past few years. From George Clooney’s Casamigos tequila to Bob Dylan’s Heaven’s Door whiskey, dozens of new entrants have crowded the space.

5 minute read

Facepalm: What the actual X?

Like every other brand marketer, I woke up July 24 to Twitter becoming X. Like many, I sat there in my pajamas, legs dangling over the edge of the bed, one hand holding my phone, the other scratching my head. Two large cups of coffee later, I was still processing. I can only imagine being a fly on the wall during the calls with investors – and perhaps a few from advertisers as well.

6 minute read

Meet The Newest Social Media Platform: Threads

Another day, another app. 

In the world of social media, that’s how it can sometimes feel. Today, that’s the flat out truth. Meta has officially debuted its much anticipated Threads app, and the internet is abuzz.

3 minute read

TikTok for Brands: How to Start a Channel

Starting a TikTok channel can be an intimidating step for a brand, but the platform’s meteoric rise in popularity has many marketers taking a second look. And for good reason. The potential value to marketers and brands is clear: 

7 minute read

Does deinfluencing threaten brands?

The Creator economy has grown exponentially over the past few years, with influencers now fueling a reported $20 billion industry. And yet the latest trend of deinfluencing has some marketers on edge. So, what is this trend and what’s a brand to do? 

4 minute read

Influencer Marketing x Social Discovery 2023

When a majority of consumers migrated their online searches from desktop to mobile in 2016, it marked a seismic behavioral shift. In recent years, consumers have shifted their search habits again, and the aftershock promises to have similar, long-lasting impact. 

4 minute read

2023 Social Media Trends

As expected, the social media landscape saw tremendous change in 2022. From Elon Musk’s takeover of Twitter to the rise of BeReal, we witnessed user behaviors shift with the changing social tides, leaving us wondering what we can expect in the year ahead. While we can’t predict the launch of the next big app or the demise of longstanding social superpowers, we can tell you what to anticipate from user behaviors in 2023 to help inform your social media strategy. 

6 minute read

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