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opinion

Advancing the understanding and measurement of employee experience

For a long time, organizations have thought about employee experience (EX) as an internal mechanism. It’s been about winning “Great Place to Work” awards, retention in the face of the Great Resignation and cultivating a great corporate culture. But brands have had an awakening and begun to realize EX is not just about industry recognition and finding amazing talent – it’s also about making employees active ambassadors for the brand itself. 

6 minute read
opinion

The Disclosure Divide: How Proposed SEC Requirements Change the Reporting Landscape

For climate advocates, corporate disclosure of climate impacts, goals and commitments has long been a key focus of engagement. Absent any formal requirements, consumers and advocates had to rely on the information companies were willing to share, or shareholders could force them to share, to understand how companies addressed the climate crisis. Oftentimes, this information was developed with a marketing lens, with less focus on the hardline business impacts from climate change. The proposed SEC rule on climate disclosure could change this dynamic, forcing alignment between what companies say about climate, and what they actually do.

5 minute read
opinion

How to Commemorate Juneteenth

Juneteenth, or “Black Independence Day,” commemorates the freedom of enslaved Americans in the United States and is identified as the first Black American holiday. Short for “June Nineteenth,” the holiday marks the day when federal troops arrived in Galveston, Texas, in 1865 to inform enslaved people they were freed. 

5 minute read
opinion

Transactions – Spin-offs – Don't Forget the Importance of Branding and Communications

Your brand story is crucial when considering transactions. All too often, branding is an afterthought to deal-making. Yet brands play a huge role in value creation during transactions, from spin-offs to acquisitions or mergers. A company’s image and impact present storytelling opportunities that will help stakeholders engage and foster understanding and excitement about your brand.

6 minute read
opinion

Words Of Support For New Moms This Mother’s Day

We realize Mother’s Day can be a difficult and complicated day for some, so please feel free to skip reading if this is a sensitive topic for you. Thank you. 

While Mother’s Day has evolved to be a day of celebration and appreciation by way of brunch, flowers, cards and (if you’re lucky) some downtime for moms, the origination of Mother’s Day in the U.S. stems back to social and political concerns that impacted women in the early 1900s. Now, there is a growing movement for Mother’s Day to go beyond the Hallmark Holiday, recognize the sacrifices mothers make for their children and celebrate the collective power of mothers supporting other mothers. I am very happy to see this shift, with deeper and more meaningful conversations being had year-round, and certainly around Mother’s Day, about how society can better support moms of all types.

5 minute read

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