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opinion

Introducing Connected Thought Leadership

In the wake of the global COVID-19 pandemic, you might have forgotten the greatest single change in “Corporate Purpose” in a generation. In August 2019, The Business Roundtable, a collection of America’s leading CEOs, announced it would no longer endorse the primacy of shareholder value. Going forward, it would reject the idea that “the principal objective of a business enterprise is to generate economic returns to its owners.”

3 minute read
opinion

HOW TO TIE DATA ANALYSIS TO BUSINESS OBJECTIVES?

Data experts have repeatedly expressed the importance of switching from traditional outputs to business outcomes when building a data strategy. But when it comes to it, even measurement professionals are tempted to “do what is usually done” instead of creating objective-oriented solutions. Luckily, the plethora of data analytics tools available in the market unleashes various propositions to this rather simple question:

How do we build a holistic data strategy that directly links PR and marketing efforts to business objectives?

3 minute read
opinion

Why Working at A Public Relations Agency is a Great Career Choice

We've all heard that the PR agency world is fast-paced, competitive and often lands on the most stressful jobs lists – along with doctors, surgeons, dentists, firefighters and police officers. 

No, public relations is not life and death – it’s PR, not ER. It’s exciting, rewarding and fun. PR people are storytellers, and most importantly, industry professionals who want to help their clients tell their stories to their numerous stakeholder audiences. 

3 minute read
opinion

If Your Instinct Is to Rattle Off Everything Your Firm Has Done to Advance Diversity and Social Equity, Think Again

When your company is asked, “what are you really doing about social and racial equity?” the best response probably isn’t simply to list all initiatives that are in play and ones that are planned. Be a bit more earnest and remember that most organizations haven’t done enough to begin to reset the tradition of inequality. This is particularly true in the investment management space, where 99% of the assets managed by the U.S. investment industry are overseen by white, male-owned firms, according to a 2019 Knight Foundation analysis cited in Fortune.  

4 minute read
opinion
Allyship is more than just a month.

Take Those Pride Marketing Tactics Out Of The Closet

Authentic support for equality needs to happen every day — all year long. With Pride month in full swing, it isn’t surprising to see companies raising their Pride flags and displaying rainbow-embellished products. Step into a Starbucks, and you’ll see an assortment of colorful mugs. In the back of a Target, you’ll find T-shirts, hats and flags that simply state, “Equality.”

3 minute read
opinion

The Next Technology Frontier: Welcome to the New Miami

When does a trend become a movement? When does the movement become a permanent fixture? The shift from being a city synonymous with tourism and sunshine to a global tech hub seemed to always be slightly out of reach for Miami. As other U.S. cities, such as Austin and Boulder, recently built vibrant tech ecosystems, Miami’s momentum did not keep pace.  

That all changed in 2020.  

4 minute read
opinion

Principles and Approaches to Internal Corporate Communication

The story was originally published in China PR News  

Corporate culture is the heart of an enterprise and the driving force behind its sustainable development. To some extent, corporate culture can decide what kind of talent a company can attract and how good it is at employee retention. 

Therefore, internal communication is hugely important to strengthening corporate culture, as it provides a means of empowering employees to thrive and grow together with the company. 

6 minute read
opinion

Engage for Good - 19 Years and Counting – It’s Time to Register for EFG 2021

Almost 20 years ago, prior to starting Allison+Partners, Scott Allison, Andy Hardie Brown, Jonathan Heit and I all worked at Connors Communications, a New York-based boutique public relations firm. I opened the Los Angeles office with Jonathan; Andy was in New York and Scott was in San Francisco. Connors was one of the leading dot.com communications companies that helped launch a few “tiny” companies people may remember, including Priceline.com, Amazon.com, Edmunds.com, MySpace and Nordstromshoes.com.

3 minute read

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