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opinion

Deck the Halls. Now.

As a marketer, the phrase “Christmas in July” has always made me smile. Perhaps it was the absurdity of thinking about the winter holidays when the temperatures outside were sweltering, or maybe I just liked permission to start dreaming of a White Christmas and all the related festivities that much sooner. This holiday season, it seems the winners will be savvy shoppers who got a jump start on their holiday gift lists and marketers who’ve adapted to the way consumers want to shop today.

3 minute read
opinion

Holiday Travel: Will we Zoom or be zooming?

If 2020 was home to the holidays of Zoom calls and family celebrations, 2021 is projected to be the holidays of zoom… as in racing out of town to visit with family, if not to seek out warmer weather and a beach. But, will the travel industry truly see this coming?

4 minute read
opinion

Trends This Holiday Season: Consumer Shopping – and Bar – Carts

The holiday season is just around the corner, and with it will come a new set of celebratory food and spirits trends to keep things festive. The food + beverage experts at Allison+Partners looked at what we can expect to see reign supreme for consumers when it comes to how they’re filling their shopping – and bar – carts this year.  

6 minute read
opinion

The Benefits of Continuous Learning

My mom spent her career as a teacher. My dad was an entrepreneur and small business owner. So it’s not surprising I find myself constantly looking for the next opportunity to learn something new. It’s also not uncommon to hear a PR practitioner say they’re a student of the world and curious by nature. If not immersing ourselves in a new industry, we’re reading up on the latest trends, diving into a book or recommending a new podcast. We look for inspiration, opportunity and growth around every corner.

3 minute read
opinion
From class to clients.

Are You a 2021 Grad Interested in a PR Career? Advice from Those Recently In Your Shoes

Congratulations, you did it!  

I remember the summer after graduation so fondly, but I also recall how daunting the transition to the “real world” was. As I pounded the pavement dropping off physical résumés and cover letters at firms to start my PR career (and start those pesky student loan payments!), I could have used some real-world advice from those agency-side.  

6 minute read
opinion

Engage for Good - 19 Years and Counting – It’s Time to Register for EFG 2021

Almost 20 years ago, prior to starting Allison+Partners, Scott Allison, Andy Hardie Brown, Jonathan Heit and I all worked at Connors Communications, a New York-based boutique public relations firm. I opened the Los Angeles office with Jonathan; Andy was in New York and Scott was in San Francisco. Connors was one of the leading dot.com communications companies that helped launch a few “tiny” companies people may remember, including Priceline.com, Amazon.com, Edmunds.com, MySpace and Nordstromshoes.com.

3 minute read
opinion

Cue the Ceremonial Mask Burning Ceremonies

A new era in travel has begun. All hail the return of the roaring 20s, but with a new and recently vaccinated twist!

While the travel industry was amongst the hardest hit, all signs point towards a swift and triumphant return of a beloved pastime and the ability to turn on 'vacay mode' for its fans and followers. But for an industry that felt the most dramatic impact, while immediate demand is strong, it will likely take months, or even years, to turn profits back from red to green. Expedia Group recently reported fourth-quarter earnings that included a 64% revenue drop. That is one giant hill to slowly hike back up in 2021.

4 minute read
opinion

How the Pandemic Paved the Way for Snacks to Take Center Stage

This blog was also published on The Drum.[snˈak] - a small amount of food eaten between meals. 

My love for snacking started at an early age – chips, fruit, veggies, pretzels, popcorn – you name it, I’ve perfected the art of snacking on it. Who doesn’t love to sit down with their favorite snack to enhance the experience of watching TV, reading a book, working, or just relaxing? 

4 minute read

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