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The Love Triangle: How Celebrity Spirits Brands Align Values 3 Ways

I feel like every time I see a new celebrity’s marketing scheme pop up in the headlines, my first reaction is skepticism… “Stay in your lane – focus on making movies.” But I should give them the benefit of the doubt. After all, some celebrity-driven brands have real staying power. I recently had a conversation with a close colleague – Jennifer Yellin, senior vice president & U.S. managing director at our sister-Stagwell agency, HarrisX (previously Northstar Research Partners) – and we realized celebrity-owned spirits brands have really exploded the past few years. From George Clooney’s Casamigos tequila to Bob Dylan’s Heaven’s Door whiskey, dozens of new entrants have crowded the space.

5 minute read

Reconciling ESG: Rhetoric v. Reality, and the Business Imperative

Despite Americans’ overwhelming support of environmental, social and governance topics, ESG has come under fire in recent years. As anti-ESG rhetoric continues to bleed into legislation and media conversations, many companies and communicators now contemplate their next steps around ESG communications.  

7 minute read

Facepalm: What the actual X?

Like every other brand marketer, I woke up July 24 to Twitter becoming X. Like many, I sat there in my pajamas, legs dangling over the edge of the bed, one hand holding my phone, the other scratching my head. Two large cups of coffee later, I was still processing. I can only imagine being a fly on the wall during the calls with investors – and perhaps a few from advertisers as well.

6 minute read

It’s a Barbie world, and we’re all buying in it

Over the past few months, many people were shocked to discover the “Barbie” movie hadn’t actually been released yet. While July 21, 2023 was the official release date of the most anticipated film of the year, the long lead up to the film since the original teaser dropped in 2022 was filled to the brim with licensing agreements, teaser trailers, interviews and the recent press tour that has captured every Barbie lover’s heart.

3 minute read

Meet The Newest Social Media Platform: Threads

Another day, another app. 

In the world of social media, that’s how it can sometimes feel. Today, that’s the flat out truth. Meta has officially debuted its much anticipated Threads app, and the internet is abuzz.

3 minute read

Pride in a Politically Charged Environment

Pride is different this year. More than 520 anti-LGBTQ+ bills have been introduced in state legislatures, a record; So how do brands celebrate pride in a time of uncertainty and in an increasingly hostile environment?  

2 minute read

Celebrating the Power of Music: A Juneteenth Reflection

As a little girl growing up in the ‘90s, I vividly remember listening to music sitting on my stoop in South Jamaica, Queens. Back then, we didn’t have social media or Apple Music, so if I wanted to hear my favorite jam multiple times, I had to record it on the radio or purchase a cassette tape. Any problem could be solved when I listened to music, it gave me a sense of peace and perhaps more accurately, refuge. As I grew into adulthood, I realized music is a critical component of Black culture. In times of crisis and during difficult moments, music is what brings Black people together.  

4 minute read

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