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opinion

opinion

The Disclosure Divide: How Proposed SEC Requirements Change the Reporting Landscape

For climate advocates, corporate disclosure of climate impacts, goals and commitments has long been a key focus of engagement. Absent any formal requirements, consumers and advocates had to rely on the information companies were willing to share, or shareholders could force them to share, to understand how companies addressed the climate crisis. Oftentimes, this information was developed with a marketing lens, with less focus on the hardline business impacts from climate change. The proposed SEC rule on climate disclosure could change this dynamic, forcing alignment between what companies say about climate, and what they actually do.

5 minute read
opinion

The Top Crisis Management Podcasts to Listen To

While we all hope never to come face-to-face with a crisis, it is one of those inevitable things we all tackle to varying degrees during our careers.   

When it comes to a crisis, the best thing a PR practitioner can do is be prepared – whether that’s thinking through a contingency plan for an event or having reactive statements ready for any launch or activation. 

1 minute read
opinion

Cannes Lions Reflection: A Conversation Between Consumer Brands Partner + President Lisa Rosenberg and EVP + Creative Director, Consumer Brands Emily Sawyer

Lisa: I can’t believe Cannes Lions has come and gone. It has been three long years since the marketing and creative community have been able to gather in person and I was looking forward to it from the minute I booked my ticket. While Cannes is always a very long week, it really does go by in the blink of an eye. This year was extra special, as our client Anheuser-Busch InBev was named Creative Marketer of the Year, and it was great to be together to celebrate. Instead of Rosé popsicles on the Croisette, we had Rosé beer! As a first-timer, Emily, what stood out to you? 

6 minute read
opinion

Pride Month — A History of Protests, Power and Parties

Pride is a month-long celebration dedicated to uplifting LGBTQ+ voices and championing rights for LGBTQ+ identifying people. While today it serves as a time for celebration and community-building around the world, it’s important to recognize Pride’s history and the significance of LGBTQ+ activists and allies who fought for the right to identify freely and openly without persecution. 

4 minute read
opinion

Innovation Buzz in Boston: Takeaways from Silicon Valley Bank’s “Zero to One” Marketing Panel

Massachusetts has made a name for itself as a breeding ground for innovation. For example, Cambridge has quickly become known as a vibrant biotech and research hub, home to the likes of Moderna, Biogen, The Broad Institute and dozens more. Not to mention Flagship Pioneering, where the ideas for many of these companies (e.g., Moderna) were first conceived and nurtured. 

5 minute read
opinion

5 Things Fatherhood Taught Me About Marketing (So Far)

The contractions started shortly after midnight.  

“Is this happening?” 

This wasn’t the plan. Two weeks earlier, we had scheduled a C section to deliver our breech baby on Monday morning – still eight hours away. We drove to the hospital and found ourselves in a small room, my wife in bed with straps around her belly, nurses dutifully monitoring her health and the baby’s.  

 

7 minute read
opinion

Reflecting on my on the job training this Father’s Day

I joined Allison+Partners in February 2020. Having worked in agencies for my entire career, I knew early mornings, late nights and frequent travel were the price of admission. Before the pandemic, I had a regular routine down: Out of the house early before my daughter woke up, back home after she went to bed, and weekends as a sort of catch up before Monday came for us to do it all over again.

3 minute read

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