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Client News

Client News

Kimpton's New Campaign Unpacks Aspirational Travel Media to Make Room for Real Experiences

There was a time when travel-related brands heavily relied on influencers to sell a fantasy. These partnerships often resulted in a Facetuned photograph of a popular figure on a sandy beach, standing in crystal-clear waters with a candy-colored cocktail. Or they could be seen enjoying a picturesque view from their fancy hotel room, perhaps quietly anticipating all the other Instagram-ready moments that lied ahead. Regardless, the center of these curated moments were rarely the brand or even the influencer themselves; it was aspiration.

5 minute read
Client News

Brand Film Awards US 2022: Industry Sectors categories

One of the stars of Aflac’s first animated feature is, not surprisingly, a duck; however, the lead of The Park Bench is Bella, a girl scared and confused when her father is hospitalized. As he heals, she nurses the duck, who also becomes her friend, to recover from its broken wing. On the same day her father returns from the hospital, the duck is ready to depart and fly south for the winter. 

5 minute read
Client News

Super Bowl LVI Social Media War Room Tour: Behind The Scenes With Budweiser And Wallbox

We’re just days away before the National Football League’s big game on Sunday between the Los Angeles Rams and Cincinnati Bengals. 

Two brands, one a Super Bowl stalwart and another a newbie, take PRWeek behind the scenes of their social media “war rooms” — set up virtually, of course — from the monitoring tools they’ve put in place to the conversations they’ll be looking to jump into during the broadcast. 

5 minute read

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