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Agency News

Agency News

MarketInk: New Sports Marketing Unit Will Focus on Post-Chargers San Diego

Allison+Partners, a San Francisco-based global public relations and marketing communications firm with an office in San Diego, has announced the launch of Allison+Sports, a sports marketing specialty.

A statement from the firm said, “The specialty will work with brands’ existing and planned sports sponsorships, athlete and celebrity endorsements and other marketing relationships to deliver integrated marketing strategy and execution, using an earned-first lens.”

5 minute read
Agency News

Corporate purpose is more meaningful to employees during the pandemic: Research

Fewer than four in 10 employees say their company’s purpose gives their work meaning, and more than one-third (35%) say a company’s positive impact is among the top two most important attributes when they consider staying in or leaving a job. 

That’s according to a study by Allison+Partners, Carol Cone on Purpose and The Harris Poll that was published this week. 

5 minute read
Agency News

Shopability: the 3 fundamentals you need to know

Making it easy for a customer to find items to purchase may sound obvious. But consider the emotional journey that so much shopping involves and it’s clear that shopability is anything but. Which is why it’s important to centre any shopability strategy on customer experience, and to do so with an engagement-first approach powered by an ambition to create not one sale but repeat custom.

5 minute read
Agency News

European banks face tough choice as they weigh Russia pullback

European banks operating in Russia have to decide between two unappealing options — either make a hurried and probably costly exit that leaves international clients stranded, or stay put and deal with the complexities of international sanctions as well as the risk of a backlash at home.

5 minute read
Agency News

Allison+Partners Launches Sports Marketing Specialty

SAN FRANCISCO: Allison+Partners has launched a sports marketing specialty called Allison+Sports.

Shane Winn, Allison MD of strategy and sports marketing, is leading the specialty. Twelve staffers are working on it.

The specialty will leverage media and influencer relationships and work collaboratively with brands' marketing operations to drive communications value, Winn said. It will work with brands’ sports sponsorships, athlete and celebrity endorsements and other marketing relationships with an earned-first lens and a data-driven approach. 

5 minute read

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