NRF recently released its “2023 State of Retail & the Consumer” report, predicting retail sales will rise 4% to 6% to $5.1 trillion to $5.2 trillion in 2023.
A month ago Silicon Valley Bank (SVB) became the second-largest bank failure in American history and it sent shockwaves throughout the global tech ecosystem, with African tech startups facing significant repercussions. The collapse of SVB yet again highlights the importance of having an effective, up-to-date and easy-to-mobilise crisis communications strategy and plan in place.
Social media influencers have become a powerful force in shaping opinions and behaviors. Visual searches on social channels, as opposed to text-based searches, have become an increasingly popular way for audiences to discover new products, businesses, places and services. Combined with the shrinking of traditional newsrooms, working with influencers to help tell a story is an important tactic. Yet it’s often misunderstood.
My name is Griffin, and I’m an addict. I love slaying demons from hell and then picking out a new pair of legendary shoes from their corpses. I have recently removed myself from my couch for the public beta test for Diablo 4 and it has me wondering: is Blizzard Entertainment finally back?
The 2023 North American SABRE Awards, which recognizes Superior Achievement in Branding Reputation and Engagement, includes around 350 campaigns on its shortlist, selected from among more than 2,000 entries. The campaigns were evaluated by our jury of industry leaders.
This past week, I had the opportunity to attend SXSW 2023 for the first time to support a featured session we secured in partnership with our client Dexcom, a pioneer in continuous glucose monitoring for people with diabetes. I quickly learned in between the chips and queso, panel discussions, and brand pop-ups scattered across Austin that it’s easy for brands to get lost in the clutter of a conference that brings essentially every industry to one place.