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Integrated Marketing

opinion

Cannes Lions Reflection: A Conversation Between Consumer Brands Partner + President Lisa Rosenberg and EVP + Creative Director, Consumer Brands Emily Sawyer

Lisa: I can’t believe Cannes Lions has come and gone. It has been three long years since the marketing and creative community have been able to gather in person and I was looking forward to it from the minute I booked my ticket. While Cannes is always a very long week, it really does go by in the blink of an eye. This year was extra special, as our client Anheuser-Busch InBev was named Creative Marketer of the Year, and it was great to be together to celebrate. Instead of Rosé popsicles on the Croisette, we had Rosé beer! As a first-timer, Emily, what stood out to you? 

6 minute read
opinion

5 Things Fatherhood Taught Me About Marketing (So Far)

The contractions started shortly after midnight.  

“Is this happening?” 

This wasn’t the plan. Two weeks earlier, we had scheduled a C section to deliver our breech baby on Monday morning – still eight hours away. We drove to the hospital and found ourselves in a small room, my wife in bed with straps around her belly, nurses dutifully monitoring her health and the baby’s.  

 

7 minute read
Agency News

Shopability: the 3 fundamentals you need to know

Making it easy for a customer to find items to purchase may sound obvious. But consider the emotional journey that so much shopping involves and it’s clear that shopability is anything but. Which is why it’s important to centre any shopability strategy on customer experience, and to do so with an engagement-first approach powered by an ambition to create not one sale but repeat custom.

5 minute read
opinion

Words Of Support For New Moms This Mother’s Day

We realize Mother’s Day can be a difficult and complicated day for some, so please feel free to skip reading if this is a sensitive topic for you. Thank you. 

While Mother’s Day has evolved to be a day of celebration and appreciation by way of brunch, flowers, cards and (if you’re lucky) some downtime for moms, the origination of Mother’s Day in the U.S. stems back to social and political concerns that impacted women in the early 1900s. Now, there is a growing movement for Mother’s Day to go beyond the Hallmark Holiday, recognize the sacrifices mothers make for their children and celebrate the collective power of mothers supporting other mothers. I am very happy to see this shift, with deeper and more meaningful conversations being had year-round, and certainly around Mother’s Day, about how society can better support moms of all types.

5 minute read
opinion

Navigating The NIL Marketplace

When NIL legislation became law in July 2021, it opened the floodgates for college athletes to partner with companies and monetize their success. Historically, NIL opportunities were talked about in terms of appearances and autographs. But unsurprisingly, the bulk of all NIL deals to date have leaned on the success of digital solutions from social media posts and content to NFT creation.

3 minute read

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