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Health

opinion

#CES2023: Three Themes That Dominated the Growing Digital Health Track

This year’s CES was a whirlwind – from the months of planning and execution around client activities to being surrounded by 100,000 fellow conference-goers – and I was blown away by the exciting technologies that have so much potential to change the world. I spent most of my time on the show floor of the Digital Health track, as this year represented the event’s most robust health programming to date with both a large industry presence and extensive expert speakers.  

5 minute read
opinion

5th anniversary of A+P in Australia: Reflection

One of the most interesting aspects of PR is its potential is pretty much limitless. What PR is continues to evolve, as does what it means for brands. And that’s been an interesting thing to witness, particularly throughout the COVID-19 pandemic. What’s been encouraging to see over the years is how clients have continued to invest in – and prioritise – PR. 

3 minute read
Agency News

The PR Power List 2023

We have limited word counts for each agency description, so we won’t have room for all of Allison’s 2022 account wins.  Now a global giant, the 21-year-old firm snagged work from AAA, Athleta, GE Power & Water, Hasbro, Grammarly, Mars Wrigley, Moderna, Poshmark, Sennheiser, and TikTok – and that’s just a partial list. Some of its campaigns became the year’s most talked-about, from the American Foundation for Suicide Prevention’s #MoreForMentalHealth initiative to Corona’s global plastic fishing tournament, which removed over 20 tons of plastic from the ocean and garnered over two billion impressions. If that wasn’t enough, Allison launched its new Allison+Sports and BrandGeist divisions this year.

5 minute read
opinion

5th anniversary of A+P in India: Reflection

When I think of 2017, I reminisce a bit on a pandemic-free world we used to inhabit. So, I am grateful we are in a much better place now! That aside, 2017 was an exciting year for us, launching Allison+Partners in India and seeing the opportunity and the phenomenal prospect of the India market. As Steve Jobs said, “You can’t connect the dots forward but only backwards.” 2017 was only the precursor to PR’s increasing prominence on the centerstage. And as the pandemic showed later, companies placed even more importance on the need to over-communicate. I am glad that we had the opportunity to quickly build valuable relationships with our clients, demonstrating our value from the get-go to all the way through the worst of the pandemic to present day. 

4 minute read
opinion

The Automation Effect: Using Storytelling to Humanize Healthcare Technology

From innovative scans to seamless data platforms, automation is transforming the technology that’s the very backbone of our healthcare system. In fact, in a recent Allison+Partners health survey of 500 health tech leaders, 63% identified automation as key to unlocking Health 4.0, a future in which technology connects our fragmented system and improves the patient experience. As more companies look to implement automation solutions in healthcare, industry communicators must learn how to humanize the automation story so that the benefits to both patients and providers can be fully understood and appease fears. 

6 minute read
opinion

What To Do When Your Healthcare Thought Leadership Efforts Aren’t Working

As we enter the endemic stage of the COVID-19 pandemic, one thing is certain – efforts to communicate complex health information have often failed and deeply eroded trust in science, healthcare providers and policymakers. In the absence of credible health information, people rely on social media and hearsay, often filled with misinformation, to make critical decisions about their health and well-being. At the same time, thousands of businesses across the healthcare spectrum offer new, innovative solutions to health and wellness.  

4 minute read

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