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5th anniversary of A+P in Australia: Reflection

One of the most interesting aspects of PR is its potential is pretty much limitless. What PR is continues to evolve, as does what it means for brands. And that’s been an interesting thing to witness, particularly throughout the COVID-19 pandemic. What’s been encouraging to see over the years is how clients have continued to invest in – and prioritise – PR. 

3 minute read
Agency News

The PR Power List 2023

We have limited word counts for each agency description, so we won’t have room for all of Allison’s 2022 account wins.  Now a global giant, the 21-year-old firm snagged work from AAA, Athleta, GE Power & Water, Hasbro, Grammarly, Mars Wrigley, Moderna, Poshmark, Sennheiser, and TikTok – and that’s just a partial list. Some of its campaigns became the year’s most talked-about, from the American Foundation for Suicide Prevention’s #MoreForMentalHealth initiative to Corona’s global plastic fishing tournament, which removed over 20 tons of plastic from the ocean and garnered over two billion impressions. If that wasn’t enough, Allison launched its new Allison+Sports and BrandGeist divisions this year.

5 minute read
Agency News

Allison+Partners boosts data offerings with partnerships, hires

The agency has created one centralized unit for its research and analytics efforts, called the performance and intelligence group. The group, led by one of the agency's partners, Brent Diggins, will offer cross-channel analytics and insights, data science, measurement and research.

5 minute read

Why Real Estate Investors Should Not be Worried

While the often-used expression of “buy low, sell high” is still the best bet for investors of any type in any field, commercial real estate investors, especially those in the multifamily sector, don’t need to be as laser-focused on this storied adage.

6 minute read

5th anniversary of A+P in India: Reflection

When I think of 2017, I reminisce a bit on a pandemic-free world we used to inhabit. So, I am grateful we are in a much better place now! That aside, 2017 was an exciting year for us, launching Allison+Partners in India and seeing the opportunity and the phenomenal prospect of the India market. As Steve Jobs said, “You can’t connect the dots forward but only backwards.” 2017 was only the precursor to PR’s increasing prominence on the centerstage. And as the pandemic showed later, companies placed even more importance on the need to over-communicate. I am glad that we had the opportunity to quickly build valuable relationships with our clients, demonstrating our value from the get-go to all the way through the worst of the pandemic to present day. 

4 minute read
Agency News

EMEA People News In Brief (November 28, 2022)

LONDON — Allison+Partners has hired Megan Stoner as a senior vice president in the London office to serve as counsel for client experience, business development and people management. In her new role, Stoner will help the agency in strategy development on the public relations side of the business, working with Jim Selman, partner and MD for UK and Ireland, and recent re-hire Susie Hughes, executive vice president. Stoner previously spent six years at Allison+Partners from 2012, before moving in-house as communications manager at Instacart and then moving to Google, where her work ranged from proactive trends programming to crisis communications for Google Maps.

5 minute read

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