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Kimpton's New Campaign Unpacks Aspirational Travel Media to Make Room for Real Experiences

There was a time when travel-related brands heavily relied on influencers to sell a fantasy. These partnerships often resulted in a Facetuned photograph of a popular figure on a sandy beach, standing in crystal-clear waters with a candy-colored cocktail. Or they could be seen enjoying a picturesque view from their fancy hotel room, perhaps quietly anticipating all the other Instagram-ready moments that lied ahead. Regardless, the center of these curated moments were rarely the brand or even the influencer themselves; it was aspiration.

5 minute read
opinion

5th anniversary of A+P in Australia: Reflection

One of the most interesting aspects of PR is its potential is pretty much limitless. What PR is continues to evolve, as does what it means for brands. And that’s been an interesting thing to witness, particularly throughout the COVID-19 pandemic. What’s been encouraging to see over the years is how clients have continued to invest in – and prioritise – PR. 

3 minute read
Agency News

The PR Power List 2023

We have limited word counts for each agency description, so we won’t have room for all of Allison’s 2022 account wins.  Now a global giant, the 21-year-old firm snagged work from AAA, Athleta, GE Power & Water, Hasbro, Grammarly, Mars Wrigley, Moderna, Poshmark, Sennheiser, and TikTok – and that’s just a partial list. Some of its campaigns became the year’s most talked-about, from the American Foundation for Suicide Prevention’s #MoreForMentalHealth initiative to Corona’s global plastic fishing tournament, which removed over 20 tons of plastic from the ocean and garnered over two billion impressions. If that wasn’t enough, Allison launched its new Allison+Sports and BrandGeist divisions this year.

5 minute read
Agency News

Allison+Partners boosts data offerings with partnerships, hires

The agency has created one centralized unit for its research and analytics efforts, called the performance and intelligence group. The group, led by one of the agency's partners, Brent Diggins, will offer cross-channel analytics and insights, data science, measurement and research.

5 minute read
opinion

5th anniversary of A+P in India: Reflection

When I think of 2017, I reminisce a bit on a pandemic-free world we used to inhabit. So, I am grateful we are in a much better place now! That aside, 2017 was an exciting year for us, launching Allison+Partners in India and seeing the opportunity and the phenomenal prospect of the India market. As Steve Jobs said, “You can’t connect the dots forward but only backwards.” 2017 was only the precursor to PR’s increasing prominence on the centerstage. And as the pandemic showed later, companies placed even more importance on the need to over-communicate. I am glad that we had the opportunity to quickly build valuable relationships with our clients, demonstrating our value from the get-go to all the way through the worst of the pandemic to present day. 

4 minute read
Agency News

2022 Global SABRE Awards Winners

From more than 5,500 entries submitted around the world to PRovoke Media’s SABRE Awards competition, the judges selected 40 to receive Global SABRE Awards at PRovokeGlobal, returning to The Watergate Hotel in Washington, D.C from October 24-26.

5 minute read

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