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The Stream

Allison+Partners’ content hub featuring the latest news and trends
opinion

Deck the Halls. Now.

As a marketer, the phrase “Christmas in July” has always made me smile. Perhaps it was the absurdity of thinking about the winter holidays when the temperatures outside were sweltering, or maybe I just liked permission to start dreaming of a White Christmas and all the related festivities that much sooner. This holiday season, it seems the winners will be savvy shoppers who got a jump start on their holiday gift lists and marketers who’ve adapted to the way consumers want to shop today.

3 minute read
Agency News

Allison+Partners Makes Three Senior Healthcare Appointments

SAN FRANCISCO: Allison+Partners has named three senior leaders to posts focused on healthcare. 

The firm named Jamie Rismiller EVP, based in its Washington, DC, office. She has worked at the agency for almost a decade and has conducted integrated communications programs for the company’s b-to-b and consumer technology clients, including genetic testing, diagnostics, venture capital and healthcare companies, the agency said in a statement. Rismiller will serve as senior lead for the agency’s health technology portfolio and several new clients. 

5 minute read
opinion

Holiday Travel: Will we Zoom or be zooming?

If 2020 was home to the holidays of Zoom calls and family celebrations, 2021 is projected to be the holidays of zoom… as in racing out of town to visit with family, if not to seek out warmer weather and a beach. But, will the travel industry truly see this coming?

4 minute read
opinion

What the Squid Game Teaches Us About Teamwork and Leading Through Challenging Times

WARNING: MAJOR SPOILERS AHEAD!

This past week, I binge-watched all nine episodes of the “Squid Game.” It’s a disturbing, yet intriguing dystopian Korean series about a murderous tournament of children's games, where contestants dealing with insurmountable debts play for the chance to win $38 million. The winner becomes wealthy beyond their imagination, while the losers are eliminated. The current No. 1 show worldwide on Netflix is on track to become the platform’s most-watched series ever. 

7 minute read
opinion

Trends This Holiday Season: Consumer Shopping – and Bar – Carts

The holiday season is just around the corner, and with it will come a new set of celebratory food and spirits trends to keep things festive. The food + beverage experts at Allison+Partners looked at what we can expect to see reign supreme for consumers when it comes to how they’re filling their shopping – and bar – carts this year.  

6 minute read
opinion

Agency culture without the physical office

In the old normal, my relationship with the physical office was mostly positive.

The office was a place where I had nearly immediate access to my team, making a quick brainstorm or huddle just a short walk to a meeting room away. It also meant lunchtime conversations – a welcome break before the second half of the workday.

6 minute read

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