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AGENCY NEWS // JULY 7, 2020 //     

43. Scott Allison, Allison+Partners

With 18 straight years of top-line growth, Allison's eponymous firm shows no signs of slowing down.

If in the end, it’s all about growth and putting zeros behind other numbers, then Scott Allison has to be pleased at what he’s accomplished at his eponymous firm. 

According to the shop’s profile in the PRWeek Agency Business Report 2020, revenue at Allison+Partners rose 19% in the U.S. and almost 23% globally, which meant 2019 gave the agency its 18th consecutive year of top-line growth. 

AGENCY NEWS // JULY 6, 2020 //     

Why Cause Marketing Should Extend Beyond Campaigns and Projects


Cause marketing, as we know, is not a new phenomenon. But COVID-19 has forced brands into thinking about their cause marketing strategy more effectively, especially with increased public scrutiny, and studies and reports pointing towards brand purpose heavily influencing consumers.

"We've seen an increase in cause marketing briefs in the industry, with two key drivers of this shift—brands putting purpose at the centre of its marketing efforts and brands seizing the opportunities presented to do something meaningful to support its communities during this time," says Jeremy Seow, APAC managing director, growth and innovation, for Allison+Partners.

AGENCY NEWS // JULY 1, 2020 //     

Higher Ed Has a Credibility Problem. Here’s How Leaders Can Fix It.

By Scott Pansky 

Focus, transparency and a return to core principles lay the foundation for real change.

There is a wildfire burning, and it is spreading fast. The COVID-19 pandemic was the match that lit these flames, exposing deep fractures in public and private institutions that have been around for generations. Responses to the pandemic from many of our leaders -- in both words and deeds -- have fallen woefully short, amplifying a serious erosion of trust that grows on a daily basis.

Nowhere are these fractures more evident, this erosion of trust more glaring, than in higher education. For months, we have been watching colleges struggle with the impact of the pandemic in real time, with the financial challenges of returning to campus instruction dominating the public conversation. Despite more than two million Americans having already been diagnosed and infections continuing to rise, we see many universities forging ahead with plans for on-campus instruction this fall. Testing, tracing and physical distancing protocols remain vague and aspirational, leaving more questions than answers about the safety of literally millions of students and faculty.

AGENCY NEWS // JUNE 11, 2020 //     

Analysis: CrossFit CEO Exits Post-Controversial Tweets but will it Help?

Marketing Interactive

CrossFit founder and CEO Greg Glassman will be stepping down and retiring from his position, following his controversial remarks towards George Floyd's death and the pandemic. In an official statement, Glassman said:

“On Saturday I created a rift in the CrossFit community and unintentionally hurt many of its members. Those who know me know that my sole issue is the chronic disease epidemic. I know that CrossFit is the solution to this epidemic and that CrossFit HQ and its staff serve as the stewards of CrossFit affiliates worldwide. I cannot let my behaviour stand in the way of HQ’s or affiliates’ missions. They are too important to jeopardise.”

The rift and remarks in question, were his replies to the Institute for Health Metrics and Evaluation which described racism and discrimination as critical public health issues and demanding an “urgent response”. Glassman had replied to the tweet with “It’s FLOYD-19” and called out the institution for its “failed model” that led to a quarantined situation and asked “now you're going to model a solution to racism?”. This sparked several discussions on social media, where majority of the netizens and CrossFit enthusiasts called out the CEO for tying Floyd’s murder to a worldwide pandemic.

AGENCY NEWS // JUNE 5, 2020 //     

Allison+Partners on Pitching for Budweiser via Zoom

Pitching for business is stressful enough. But during COVID-19 lockdown, PR pros are trying to win clients via Zoom. 

Last month, Budweiser selected Allison+Partners as its U.S. AOR following a video conference. In a video with PRWeek, the firm’s president of consumer brands, Lisa Rosenberg, talks about what the experience was like.

Other PR pros, including Coyne PR president John Gogarty, Hill+Knowlton Strategies chief business development officer Sam Lythgoe and Torchia Communications MD and partner Daniel Torchia, dish on the pros and cons of the new normal of pitching. 

AGENCY NEWS // MAY 29, 2020 //     

This Years Back-to-School Campaigns are Going to Look a lot Different


Can you even call it a “back-to-school” campaign?

With a big question mark hanging over whether kids will be physically at school in September, back-to-school campaigns will look a tad different this year.

It’s almost June, which means brands have been planning their BTS efforts for months. After all, it’s each July when people find themselves asking the TV why back-to-school ads are starting already. 

Backpack brand JanSport usually begins preparing 11 months out and starts its back-to-school efforts in June. Danimals, a kids’ brand in the yogurt aisle, typically starts getting ready a year in advance.

Yet the coronavirus pandemic has put brands in the same uncharted waters as parents: figuring things out on the fly for the lucrative sales season. The National Retail Federation estimated that the combined amount spent on BTS season for K-12 and college surpassed $80 billion last year. 

"Parents aren't the only ones making things up as they go,” says General Mills chief communications officer Jano Cabrera.

Allison+Partners has been helping JanSport with its BTS programming for the past two years. Agency president of consumer brands Lisa Rosenberg explains that its campaigns have been very product-focused. “But if kids do not go back physically to school, there will be less need for new backpacks, initially,” she says.

AGENCY NEWS // MAY 29, 2020 //     

Take 5 with Matthew Della Croce


Welcome to our new series here on the Cision blog: Take 5. It's five quick questions on PR, the state of the industry, and how it interconnects with everything else (like the evolving COVID-19 communications crisis), all with the brightest minds around. 

This time we're talking to Matthew Della Croce, Global President + Partner at Allison+Partners. 

AGENCY NEWS // MAY 22, 2020 //     

Budweiser Brings on Allison+Partners As US Agency of Record

PRvoke MediaST. LOUIS, MO — Budweiser has brought on Allison+Partners as its US agency of record following a competitive pitch that took place virtually this month. 

Lisa Rosenberg, Allison+Partners consumer brands president, confirmed the agency started work this week. The remit includes integrated communications planning and PR support for brand initiatives, product launches and sponsorships. Budweiser handles social media in-house. Budweiser’s previous consumer agencies have included Weber Shandwick, which continues to work on many other Anheuser-Busch brands. 

“Budweiser is more sure of what it stands for than ever before: authenticity, progress, and community," said Monica Rustgi, vice president of marketing for Budweiser. "Our standards as a brand are as central as the people that work behind it.  As we look towards making a new generation of drinkers fall in love with Budweiser in the way generations before have, we knew we needed to also have partners who withhold the same values and culture as us."  READ MORE
AGENCY NEWS // MAY 11, 2020 //     

Best Agencies to Work For In North America 2020 Rankings

Best Agencies to Work For is possibly the only predictive award that PRovoke Media gives out. We’ve noticed a direct correlation between the agencies on this list and those that take home our biggest honor (often times at some point in the future) — Agency of the Year recognition.

That’s, in part, because firms that take culture seriously tend to attract and retain smart and creative talent who, in turn, produce stellar work. It’s a simple formula but one that’s easily overlooked amid the breathless pace and tremendous pressures that are an inevitable reality of agency life. But this pace is exactly why agencies shouldn’t underestimate the power its culture has on the work its employees produce. READ MORE
AGENCY NEWS // MAY 6, 2020 //     

Is China losing the global PR war?

Campaign AsiaAs Beijing invests billions of dollars to rebuild its post-outbreak image, we ask one PR chief if the world will be persuaded by its campaign.

China is not one to be in most countries’ good books, and this sentiment has intensified in the last few months. Especially in the West, backlash against the republic has amplified as the coronavirus continues to ravage much of Europe and the US. Whether it’s criticism against China’s alleged withdrawal of information around the initial stages of the coronavirus outbreak, or a lack of trust in China’s official tally, the country is buckling on the world stage and in need of a cleaner, more trustworthy image altogether. READ MORE
AGENCY NEWS // APRIL 21, 2020 //     

Agency Business Report 2020: Allison+Partners

Rising 19% in the U.S. and almost 23% globally, record revenue last year gave Allison+Partners its 18th consecutive year of top-line growth.

2019 seems like a decade ago, as we’re so immersed in all the challenges of this year, but we reference 2019 as the greatest year in company history. —Scott Allison

Rising 19% in the U.S. and almost 23% globally, record revenue last year gave Allison+Partners its 18th consecutive year of top-line growth. Even more impressive: None of the revenue surge came from new acquisitions.

About 66% of it was from expanded mandates from clients such as Deloitte, Denny’s, Samsung and medical genetic testing company Invitae.

“2019 seems like a decade ago, as we’re so immersed in all the challenges of this year, but we reference 2019 as the greatest year in company history,” says the firm’s cofounder, global chairman and CEO Scott Allison.

That is measured not just by growth, but touted work for Impossible Foods, including a video that spoofed the Center for Consumer Freedom’s 2020 Super Bowl ad mocking its plant-based meat; and an employee retention rate of 80%, which is impressive given the sheer size of the perennial PRWeek Best Places to Work winner.


While Allison had been pretty bullish about 2020, that was before the coronavirus and the impact it threatens to have on the economy. He is now guardedly optimistic after having also reflected back on agency history.

“The virus is a black swan — an event that no one could have predicted. We haven’t seen an impact on Q1, but as for Q2? We’ll have to wait and see,” he says.

AGENCY NEWS // APRIL 17, 2020 //     

Pro Tips For Looking Good On Virtual Meetings And Events

Social distancing from the Covid-19 pandemic is making virtual meetings, events and conferences the go-to option, not an afterthought. Some Zoom meeting tips will help you look your best.

And this "new normal" might be here to stay even when we're past the pandemic. Handshakes are out. Face time on digital screens is in. And the shift requires you to take your networking and interpersonal skills online.

Virtual meeting pros offer these Zoom meeting tips and other online options to help you look your best.

AGENCY NEWS // APRIL 6, 2020 //     

Allison+Partners Promotes Lisa Rosenberg to Consumer Brands President

Rosenberg was previously Allison+Partners’ chief creative officer.

NEW YORK: Allison+Partners has promoted Lisa Rosenberg to president of consumer brands, a newly created role. 

Rosenberg is focusing on unifying the practice, nurturing and adding depth to agency talent and driving business growth across regions. She is reporting to Anne Colaiacovo, partner and president of North America, and overseeing seven staffers.


“Consumer business is 20% of our total agency revenue and we needed someone to focus on driving growth and helping to grow our talent,” said Rosenberg. 

Rosenberg was previously Allison+Partners’ chief creative officer. Her prior responsibilities have been folded into her new role.

Rosenberg has worked at the firm for seven years. Previously, she was president of North America for Havas PR, responsible for operational and business leadership of the firm. Rosenberg has also worked at Porter Novelli, Hill+Knowlton Strategies forerunner Hill & Knowlton and Ogilvy & Mather. 

AGENCY NEWS // APRIL 1, 2020 //     

'In a crisis, PR is the most critical need'

Campaign AsiaAs ad and media spend plunge, PR agencies remain on the frontline of marcomm efforts as they manage issues such as organisational change, business continuity, and WFH disruption.

Amid the COVID-19 crisis, we’ve seen brands significantly reducing or altogether halting their marketing spend, and this has naturally hurt agency partners. PR agencies are not exempted from this struggle, and issues such as reduced earnings, late payments, hiring freezes, and pay cuts have been reported. But it’s not all doom and gloom for medium-sized or larger PR networks. Jonathan Heit, global president at Allison+Partners, tells PRWeek Asia that while many businesses in hospitality and travel have been negatively impacted, he has seen expanded needs from many of the agency’s technology and corporate sectors, particularly in B2B as they face new opportunities and challenges that were impossible to forecast at the start of the year. READ MORE
AGENCY NEWS // MARCH 24, 2020 //     

Exclusive: Allison+Partners Names Jeremy Seow as APAC MD

Seow was most recently Singapore CEO at WE Communications.

Jeremy Seow joins the agency in a newly created role as MD of growth and innovation for APAC. Seow brings nearly 20 years of experience to the table and was most recently Singapore CEO at WE Communications. Previously, he held senior positions at Yahoo, Zeno Group, Ogilvy, and Text 100 (now known as Archetype).

"In a way, we co-created the position," global president Jonathan Heit told PRWeek. "It was a combination of Jeremy's experience, our expanded capabilities (eg data analytics, content marketing, advisory services) as an agency and the ongoing growth as our clients scale in the region and we continue to grow. We are coming off the best year in the history of our agency, and APAC set the pace for much of that growth. This position is a natural evolution of our agency's growth and Jeremy is ideally suited to take it on."

Seow fills the gap left by APAC MD Serina Tan who departed the agency after starting Allison+Partners' Singapore office in 2014. She left to spend time with her family.

Seow's appointment is complemented by the promotion of longtime senior consultant Shen Jegathesan to vice president. Jegathesan has served as a senior advisor to the Singapore team since its early days. Both she and Seow will work closely with Heit and director Lewis Moh.

While Seow will spend time working with all the regional offices, his primary focus is Singapore-based clients and their needs both locally and in Southeast Asia.

On whether Seow and Jegathesan will be facing challenges in their new roles in the middle of a global crisis, Heit said that both of them have experienced crises before, such as SARS in 2002 and the global financial crisis of 2008, and that their experience will be of great value to the team and clients.

"From an economic standpoint, our priority is making sure that our clients are positioned for long-term success. We are incredibly nimble, and have been working around the world on programmes for clients that address everything from business continuity to video and digital product launches to replace live events," said Heit.

"Nevertheless, these are unprecedented times. The top priority is ensuring the safety and well-being of our team. This has led to us enlisting work from home policies that are not something anyone is accustomed to.

"Jeremy's onboarding has taken place entirely over video conference, as have all of our recent pitches and client meetings. Maintaining the incredible sense of community and culture that differentiates our office while folks can communicate only virtually is something the leadership in Singapore has taken on as an immediate priority."

AGENCY NEWS // MARCH 16, 2020 //     

"Empathy, Trust & Cooperation" — PR Advice Adapts To Coronavirus Crisis

PRvoke MediaAs Covid-19 rapidly becomes a global crisis of unprecedented proportions, we look at the services that corporates are asking of their PR agencies. This story follows our previous instalments, which considered the unique challenges in terms of public sector and corporate communications.  READ MORE
AGENCY NEWS // MARCH 3, 2020 //     

Reputation Today Mighty 50

Reputation TodayThe Reputation Today Mighty 50 complements the Reputation Today Power 50 list. Both these lists together make up a definitive annual list of the who’s who of Indian Public Relations and Corporate Communications. The list is put together by the editorial team based on observations, conversations and a deep understanding of the ecosystem. These are men and women who define and refine the reputation of the biggest Indian and global brands. They have a pulse on the goings on in a larger part of corporate India. Together these professionals have the ears of the most powerful chief executives in the country and beyond. READ MORE
AGENCY NEWS // JANUARY 27, 2020 //     

Allison+Partners ups Corporate Practice Leaders to Handle New Business

Credit: The Holmes ReportAllison+Partners has bolstered the leadership of its US corporate practice with promotions following a spate of new business wins — Airbnb, Clark Construction and Collier's international among them. 

Jill Feldman (pictured) has been elevated from executive VP to MD of the corporate communications group. Hadas Streit has been upped from senior VP to executive VP and head of the agency's workplace specialty group. David Baum, also a former senior VP, has been named executive VP of corporate communications and technology. 
AGENCY NEWS // JANUARY 10, 2020 //     

A Booming PR Job Market, but...

Credit: PRWeekThe federal government's industry employment numbers only tell part of the story.

The Labor Department’s employment figures for December, released on Friday morning, paint a strong jobs picture for the past decade. Employers have created jobs for a record 10 years, the longest stretch in eight decades, although the 145,000 jobs 
added in December was lower than what economists had predicted. Unemployment remains at a 50-year low of 3.5%.  READ MORE
AGENCY NEWS // JANUARY 6, 2020 //     

Looking ahead: The agency of the future

Credit: PRWeek

The tremendous growth of Allison+Partners over the last 18 years was not by accident, it was by design. When my business partner Andy and I started our agency, we never set out to be the largest agency in the world. Just the best. Our vision was to become the agency of the future, one that is client and employee-driven and utilizes the latest technology to help our clients succeed. While that sounds good in theory, there were many investments made, open-door conversations and risk-taking we took early on to ensure we charted the course and continued to grow. Those investments have paid off, and this year we saw the greatest growth in our company’s history. 

So, what does the agency of the future look like and how do you build it?

AGENCY NEWS // JANUARY 6, 2020 //     

Best Places to Work 2019

Credit: PRWeekAllison+Partners
Location: San Francisco

Having made the Best Places to Work list for a third year in a row, Allison+Partners’ commitment to retaining its people-focused culture as it grows stands out. The firm’s turnover rate is far lower than the industry average.

Judges clearly identified it as an "agency where you can learn, grow and be recognized." From extensive learning resources to constant access to leadership, the firm provides excellent advancement opportunities.

AGENCY NEWS // DECEMBER 20, 2019 //     

exchange4media unveils list of India's Top Corporate Communication Professionals

Credit: Exchange 4 Media

exchange4media unveiled the “Top 100 Influential Game Changers” list in an extravagant ceremony at Hotel Shangri La, New Delhi, on Thursday.

The list features the names of Top 50 PR Professionals (male and female) and 50 Corporate Communication Professionals (male and female). It is a compilation of the most influential public relations and corporate communication professionals who have changed the dynamics of the industry through their work, vision, leadership skills and clout.

AGENCY NEWS // DECEMBER 11, 2019 //     

PR chief picks 5 best APAC campaigns of the past decade

Credit: PRWeekThe APAC MD of Allison + Partners on her favourite campaigns of the last 10 years.

The Best Job in The World by Tourism Queensland (2009)

In 2009, Tourism Queensland promoted the Great Barrier Reef as a global tourism destination with a website encouraging people worldwide to apply for The Best Job In The World, to be a "Caretaker of the Islands" to "house-sit" the islands of the Great Barrier Reef for half a year, based on Hamilton Island. The submission website crashed two days following the launch of the campaign, from excessive visits and application video uploading.

"In 2009, social media (Facebook and Twitter) had only just began to take off in the APAC region. Targeted at the early adopters, it was a clever and creative campaign combining both traditional and social. The campaign resulted in user-generated content and conversations which ultimately went viral, drawing interest from all around the world. Follow ups from the campaign continued through to Ben’s appointment – he shared regular, authentic content about his experiences at Hamilton island, continuing to engage curious wanderlusters and adventurers globally."

AGENCY NEWS // DECEMBER 11, 2019 //     

PRWeek Awards US Shortlist Revealed

The biggest night in PR is set for March 19 in New York.
AGENCY NEWS // DECEMBER 6, 2019 //     

Skills shortages and cost concerns curbing data-driven endeavours

Credit: My Customer

While many organisations are making strong progress in becoming more data-driven to improve customer engagement, most businesses still report significant barriers preventing them from getting the most out of data.

And research based on the input of 500 marketing directors in the UK and Germany conducted by marketing and communications agency Allison + Partners and entitled ‘Turning data into marketing gold’, found that many believe they will face greater obstacles in becoming more data-driven in the future. 

AGENCY NEWS // DECEMBER 5, 2019 //     

Data siloes ‘holding marketers back’

Credit: Netimperative

New research reveals 98% believe future improvements are held back by data silos, justifying the cost and in-house skills shortage.

Data-driven marketing is vital for today’s marketing teams. But a new report by global marketing communications agency Allison+Partners revealed that while marketers have made progress to becoming more data-driven, nearly all respondents cited numerous barriers preventing them from getting the most out of data.

AGENCY NEWS // DECEMBER 2, 2019 //     

Data goldmine: Brands are just scratching the surface

Credit: Decision MarketingBrand owners have made huge strides in embracing a data-driven marketing culture but most believe they still have some way to go to fully exploit its potential and unearth the golden nuggets which will give their business the cutting edge.

That is one of the key conclusions of a new survey by marketing agency Allison+Partners, which quizzed 500 marketing directors in the UK and Germany about their data strategies. READ MORE
AGENCY NEWS // DECEMBER 2, 2019 //     

Marketers still have further to go on best use of data

Marketers have made considerable progress to become more data-driven, yet there remain numerous barriers preventing them from getting the most out of data, a new survey has revealed.

Allison+Partners, the global marketing communications agency, reached this conclusion after working with research firm Censuswide to poll 500 marketing directors in the UK and Germany in October.

AGENCY NEWS // NOVEMBER 29, 2019 //     


Credit: Research Live

In a survey of 500 marketing directors ( 250 in the UK, 250 in Germany) working for companies with a revenue of over $50m, 87% believe that their department’s use of data was either somewhat or far above average, compared to similar organisations, and 89% were confident in their own ability to extract insights from data.

Despite this, almost all respondents ( 98%) agreed there will be obstacles in improvements to how data is used moving forward, and the main barrier is data being siloed across organisations, cited by 45% of respondents.

AGENCY NEWS // NOVEMBER 29, 2019 //     

Marketing bosses struggle to get most out of data - report

Credit: Prolific London

A new report by global marketing communications agency Allison+Partners has revealed that, despite the rise in data driven marketing, many are struggling to get the maximum out of their data. 

The survey, which included input from 500 marketing directors in the UK and Germany, showed that, despite the vital role of data in marketing, marketers are only scratching the surface on what data-driven approaches can do. 

AGENCY NEWS // NOVEMBER 28, 2019 //     

What’s Preventing Marketers Turning Data Into Gold?

Credit: Marketing Communications News

Data-driven marketing is vital for today’s marketing teams. But a new report by global marketing communications agency Allison+Partners revealed that while marketers have made progress to becoming more data-driven, nearly all respondents cited numerous barriers preventing them from getting the most out of data.

The survey, which included input from 500 marketing directors in the UK and Germany, showed that:

AGENCY NEWS // NOVEMBER 28, 2019 //     

What’s Preventing Marketers Turning Data Into Gold?

Credit: Lovely Mobile News

Data-driven marketing is vital for today’s marketing teams. But a new report by global marketing communications agency Allison+Partners revealed that while marketers have made progress to becoming more data-driven, nearly all respondents cited numerous barriers preventing them from getting the most out of data.

The survey, which included input from 500 marketing directors in the UK and Germany, showed that:

AGENCY NEWS // NOVEMBER 28, 2019 //     

40 under 40 2019: Asia-Pacific's top rising talent

Credit: Campaign AsiaWith double the number of entries compared to last year, this year’s 40 under 40 featured an outstanding group of strong nominees, including all types of marketing and communications professionals.

Our in-house judging team, made up of members of Campaign Asia-Pacific's senior editorial staff, had difficult decisions to make, but ultimately agreed that these 40 candidates stand out at the top of their class, representing Asia Pacific’s next generation of leadership.

AGENCY NEWS // NOVEMBER 27, 2019 //     

How Driscoll’s capitalized on a millennial drinking trend

Credit: PRWeek

Driscoll’s released a new line of strawberries and raspberries with a decidedly millennial twist. Instead of the traditional red color and sweet flavor profile, the berries were light pink and had notes of floral and peach.

The taste was "silky and creamy, almost like a creamsicle," said Frances Dillard, Driscoll’s senior director of brand and product marketing.

AGENCY NEWS // NOVEMBER 19, 2019 //     

Hungry for the right reasons

Credit: PRWeek

Broadly speaking, most brands have come to understand that "doing good" has become a business necessity. However, consumer savvy has grown to the point where companies have to not only zero in on precisely how they "do good," but how they tell that message.

In the food and beverage space, this is particularly imperative. After all, we’re talking about products that go into people’s own and their loved ones’ bodies, so the direct impact on lives is clear. The messages that convince them to purchase these items must be spot on.

AGENCY NEWS // OCTOBER 30, 2019 //     

ICCO Global Awards 2019 Shortlist

Credit: ICCO AwardsCongratulations to all our entrants for such a strong selection in both the global campaigns and the individual and team Awards. Those that have been shortlisted demonstrated something extra and impressed the judges by showing effectiveness, impact, and results. READ MORE
AGENCY NEWS // OCTOBER 18, 2019 //     

Apple’s reputational crisis in China: between a rock and a hard place

Credit: PRWeek

Apple "had few options" but to bow to Chinese rule and pull an app that was being used by Hong Kong protestors from its store, but it must now decide whether it can survive in China in the long term, according to corporate affairs expert David Wolf.

The electronics giant last week found itself in the eye of the China-Hong Kong storm following its decision to remove two apps for reasons related to the escalating Hong Kong protests.

AGENCY NEWS // OCTOBER 17, 2019 //     

Backed into a corner, Apple must now decide where its long-term allegiance lies

Credit: CampaignApple “had few options” but to bow to Chinese rule and pull an app that was being used by Hong Kong protestors from its store, but it must now decide whether it can survive in China in the long term, according to corporate affairs expert David Wolf. The electronics giant last week found itself in the eye of the China-Hong Kong storm following its decision to remove two apps for reasons related to the escalating Hong Kong protests. READ MORE
AGENCY NEWS // OCTOBER 16, 2019 //     

Influencer targeting, true purpose, humor through data…six trends from PRWeek UK Awards winners

Credit: PRWeek

This list of the main trends is not exhaustive, but points towards some key dynamics shaping PR campaigns in 2019.

Before we begin, I strongly recommend reading the write-ups of the winning campaigns over the coming weeks to learn more about these outstanding pieces of work.

AGENCY NEWS // OCTOBER 15, 2019 //     

PRWeek UK Awards Winners 2019: Healthcare: Ethical & OTC Consumer

Credit: PRWeek

Tasked with building awareness of Dexcom, a firm that manufactures continuous glucose monitors (CGMs), this campaign targeted the 400,000 people in the UK living with Type 1 diabetes.

Take me back to the PRWeek 2019 winners page

Allison+Partners commissioned a study with Type 1 charity JDRF that found 76 per cent of patients complained of suffering from stress, anxiety attacks or bouts of deep depression. This led it to shift campaign focus to demonstrating how CGMs can improve welfare.

AGENCY NEWS // OCTOBER 15, 2019 //     

PRWeek UK Awards 2019: last chance to see the shortlist before the big night

Credit: PRWeek UK

The expert jury panel of more than 100 leading global brands and agencies have decided which entrants are in with a chance of winning at the glitzy annual awards night, taking place at the JW Marriott Grosvenor House in Park Lane.

Hope&Glory tops this year’s 34-category shortlist with 14 nominations, while last year’s big winner with six awards, Taylor Herring, has 12 nominations this year.

AGENCY NEWS // OCTOBER 14, 2019 //     

How Gen Z Impacts Urban Mobility

By Marcus Gamo

A short time ago, the auto industry viewed millennials as the lost generation. Automakers expected car sales to plummet and prepared for change. But that didn’t happen. Instead, millennials delayed their adoption of cars until they started getting married, having children and discovering the suburbs.

Simultaneously, the growth of the smart mobility movement with the introduction of rideshare, car share, e-bikes, high-speed rail, scooters and automaker-backed subscription models have transformed how we define transportation. This dramatic change has birthed a mobility culture. The “me” foundation of car culture – where a car takes “me,” how it makes “me” feel about myself and how it represents my values – has been replaced by a “we” perspective.

AGENCY NEWS // OCTOBER 9, 2019 //     

“5 Things I Wish Someone Told Me Before I Became CEO of Allison+Partners,” With Scott Allison

Credit: Authority Magazine

“Enough money” is never actually enough. When we started the agency, it was my first job as a CEO. All the training for that role was on-the-job training. There are certainly financial challenges, and you never have enough cash when you get started. Everything seems to cost more than you think, particularly when you operate in expensive cities like London, San Francisco and New York. I specifically remember nine months into starting our business we had $4,000 in our checking account with $40,000 of payroll due the next week. The weight of that pressure was overwhelming. We had to make personal investments to make ends meet, which paid off in the long run. But I wish I had a better understanding of the financial pressures and needs from the onset.

had the pleasure to interview Scott Allison. Scott is global chairman and CEO of one of the fastest-growing global communications firms in the industry. Known for its unique culture, Scott founded Allison+Partners with a vision to build a positive and entrepreneurial environment where talented people at all levels could do great work and thrive. Scott oversees the firm’s Global Board, while continuing to provide communications counsel to many high-profile executives and clients. He is an expert in issues management and crisis communications; presentation and media training; and is regularly called upon to speak about issues facing the public relations industry. Prior to founding Allison+Partners, Scott was the West Coast president of Connors Communications and a senior vice president and partner at The Gable Group. He is a member of the Arthur W. Page Society and serves on the advisory board for ISOThrive, The Fraternity and the Church of the Resurrection. He is a recipient of the Monty Award given to San Diego State University alumni and was a finalist for both the EY Entrepreneur of The Year® and the American Business Award’s Communications Executive of the Year. A patron of San Diego State University’s School of Journalism and Media Studies, Scott provided a founding gift to the Glen M. Broom Center for Professional Development in Public Relations and funds a scholarship that supports internship opportunities for students.

AGENCY NEWS // OCTOBER 9, 2019 //     

What’s at Stake for Nike & Other Top Brands as the NBA’s China Controversy Continues

Credit: Footwear News

As months of pro-democracy protests continue in Hong Kong, American athletic brands have found themselves swept up in several debates around free speech and censorship by the Chinese government.

Most prominent is the ongoing dispute between the NBA and China, which began on Friday when Houston Rockets general manager Daryl Morey tweeted his support for the demonstrators, sparking outcry from Chinese officials and fans. While the tweet — which included the words, “Fight for freedom, stand with Hong Kong” — has since been deleted, the rift with China has only widened in the days since as the league and team have attempted to mitigate the damage without issuing an outright apology.

AGENCY NEWS // OCTOBER 3, 2019 //     

Bellwether Survey: C-suite dinosaurs hold back communications

Credit: PRWeek

PRWeek and Boston University’s Communications Bellwether Survey has quickly become the most extensive and credible snapshot of the PR industry, winning awards, garnering positive peer reviews and being featured at high-profile academic conferences.

But this year’s second edition of the survey, based on 1,633 responses from in-house, agency and other practitioners, portrays an industry frustrated at the slow pace of change in their organizations and hampered by bureaucracy. (For an in-depth look at all the data and even more content, purchase the Bellwether Premium Edition.)

AGENCY NEWS // SEPTEMBER 30, 2019 //     

Acura targets performance-minded young drivers on Amazon, Bustle and Thrillist

Credit: Marketing Dive

Dive Brief:

  • Acura unveiled a multichannel campaign aimed at younger drivers that highlights the brand's focus on high performance. "Less Talk, More Drive" will appear on network cable and national broadcast TV, including National Football League games and in top-rated programming and fall premieres on streaming video platforms, per an announcement shared with Marketing Dive.
  • To reach younger consumers, Acura will include digital media programming on platforms Donut Media, PadSquad and Teads, in addition to digital placements on Amazon, Bustle, ESPN and Thrillist. The carmaker plans to support the campaign with imagery that's customized for each of its social channels.
AGENCY NEWS // SEPTEMBER 24, 2019 //     

Financial Times, HP Inc. and Critical Mass lead the Digiday Worklife Awards nominees

Financial Times, HP Inc., Critical Mass and more are nominees for the 2019 Digiday Worklife Awards, which recognize media and marketing’s top employers and the values that make them unique.

In years past, theSkimm, Bloomberg, HubSpot, RPA and New York Media were honored for their efforts to foster a collaborative culture and work-life balance among other accomplishments.

AGENCY NEWS // SEPTEMBER 12, 2019 //     

2019 SABRE Awards Asia-Pacific Winners

Credit: Holmes ReportWinners were announced during the 2019 Asia-Pacific SABRE Awards ceremony, which was held at the Mandarin Oriental Hotel, Singapore, on September 12.

IN2 SABRE Award Winners, which recognize excellence in multimedia content creation, have been unveiled here. READ MORE
AGENCY NEWS // SEPTEMBER 10, 2019 //     

Shortlist for inaugural Purpose Awards revealed

Credit: PRWeek

PRWeek has revealed the finalists in the running for the inaugural Purpose Awards

The shortlist reflects the best in purpose marketing, which will be on full display on October 16 at Marshall’s Landing in Chicago during the first night of the PRDecoded conference. The awards recognize activations that use creative ideas to promote positive causes and to acknowledge the organizations and individuals behind them. 

AGENCY NEWS // SEPTEMBER 9, 2019 //     

PRCA National Awards 2019 Shortlist


Why the PRCA National Awards? 
  • Promote the industry – We’re a not-for-profit, so all the profits from our awards are invested back into our industry to help teams and individuals maximise the value they deliver to clients and organisations
  • Encourage your team – Shine the limelight on your team’s fantastic work and reward every member of your team that contributed
  • Make your mark – Display and celebrate your success over the last year and be recognised by the world’s largest PR association
  • Expand your network – Win new business and open opportunities for new clientele by rubbing shoulders with award-winning businesses
  • Gain global recognition – Be globally recognised by the PR industry, with our judging process consisting of industry-leaders from across the world.

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