I feel like every time I see a new celebrity’s marketing scheme pop up in the headlines, my first reaction is skepticism… “Stay in your lane – focus on making movies.” But I should give them the benefit of the doubt. After all, some celebrity-driven brands have real staying power. I recently had a conversation with a close colleague – Jennifer Yellin, senior vice president & U.S. managing director at our sister-Stagwell agency, HarrisX (previously Northstar Research Partners) – and we realized celebrity-owned spirits brands have really exploded the past few years. From George Clooney’s Casamigos tequila to Bob Dylan’s Heaven’s Door whiskey, dozens of new entrants have crowded the space.
Despite Americans’ overwhelming support of environmental, social and governance topics, ESG has come under fire in recent years. As anti-ESG rhetoric continues to bleed into legislation and media conversations, many companies and communicators now contemplate their next steps around ESG communications.
Like every other brand marketer, I woke up July 24 to Twitter becoming X. Like many, I sat there in my pajamas, legs dangling over the edge of the bed, one hand holding my phone, the other scratching my head. Two large cups of coffee later, I was still processing. I can only imagine being a fly on the wall during the calls with investors – and perhaps a few from advertisers as well.
Over the past few months, many people were shocked to discover the “Barbie” movie hadn’t actually been released yet. While July 21, 2023 was the official release date of the most anticipated film of the year, the long lead up to the film since the original teaser dropped in 2022 was filled to the brim with licensing agreements, teaser trailers, interviews and the recent press tour that has captured every Barbie lover’s heart.
The company will also promote the Aflac Cancer and Blood Disorders Center of Children’s Healthcare of Atlanta and seek donations for the treatment facility. The insurer hopes to raise a few hundred thousand dollars for the center during the activation, according to Allison+Partners, which is managing PR for the effort.
Budweiser will also ship crates of beer to countries participating in the world cup, hosting a celebration for the winning team, where it will unveil the final “The World is Yours to Take” film, complete with highlights from the winning team’s most iconic moments throughout the tournament. Allison + Partners is supporting PR.
In the world of social media, that’s how it can sometimes feel. Today, that’s the flat out truth. Meta has officially debuted its much anticipated Threads app, and the internet is abuzz.
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