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The Stream

Allison+Partners’ content hub featuring the latest news and trends
opinion

Maximize Brand V.I.T.A.L.-ity: Tipsfor better connecting brands and sub-brands

Brand power and resilience have become hot topics in break rooms and board rooms, as the array of enterprise stakeholders (customers, employees, shareholders, partners, communities) seeks to define their own shared purposes and align with others whose purposes they admire. A+P believes purpose and values are a brand’s heartbeat. As such, they should fuel everything the organization does… down to how it organizes and names other brands in its ecosystem. Properly aligning the lead brand with other named sub-brands, and even named product brands, permits leadership to maximize the business value of the whole brand system.

5 minute read
Agency News

EMEA People News In Brief (November 28, 2022)

LONDON — Allison+Partners has hired Megan Stoner as a senior vice president in the London office to serve as counsel for client experience, business development and people management. In her new role, Stoner will help the agency in strategy development on the public relations side of the business, working with Jim Selman, partner and MD for UK and Ireland, and recent re-hire Susie Hughes, executive vice president. Stoner previously spent six years at Allison+Partners from 2012, before moving in-house as communications manager at Instacart and then moving to Google, where her work ranged from proactive trends programming to crisis communications for Google Maps.

5 minute read
Agency News

Data, tech and real-world change: what impressed The Drum Award for Social Purpose judges?

As we draw nearer to The Drum’s week-long awards festival, running December 5-9, we will be rewarding the people and brands making a positive contribution through socially responsible marketing globally at The Drum Awards for Social Purpose. The awards ceremony will be held at The Drum Labs in Shoreditch London on Thursday December 8. Find out how to purchase your tickets for the event here.

5 minute read
opinion

On the Move: Interpublic Taps Cavallo to Helm MullenLowe

Allison+Partners ups Sharon Barclay to managing director, B2B technology, US; Jeff Leopold to managing director, CX; and Jaime Tero to managing director, technology. All three were previously executive VPs at the agency. They will now work in partnership with previously announced group presidents Karyn Barr and Jordan Fischler on overseeing the growth and diversification of Allison’s technology practice.

5 minute read

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