Tomás Saiz is an ambitious, skilled and motivated senior executive bringing 15 years of experience in brand business development, advertising, marketing, media and sales. He has partnered with clients across various industries, including CPG, QSR, financial services, technology and pharma to name a few.
An expert in global account management and new business growth, Tomás brings a wealth of experience across traditional advertising, digital, media consulting, public relations and entertainment services. He has successfully partnered with global brands, such as Gatorade, McDonald’s, HSBC, Amazon, Nestle and others, on both a global and regional level.
Prior to joining Allison+Partners, Tomás worked for major ad agencies and media and entertainment companies, including Leo Burnett, Wunderman Thompson of WPP and Warner Media, doing business throughout the U.S. and Latin America.
Tomás is originally from Mexico and has lived in the U.S. for more than 20 years helping brands grow their market share with both U.S. general and Hispanic markets.
As the world recovers from the COVID-19 pandemic, Latin America’s economy is expected to rebound quickly in the coming years. There are two main avenues for growth in our industry. First, the opportunity of nearshore services with highly qualified services at a lower cost than other more developed regions. Second, the local market is becoming increasingly digitalized, and with a higher acquisitive power there are many local opportunities for companies to grow in Latin America.
Our fiercely collaborative process is fluid and flexible because every business challenge demands a unique approach. A fully integrated team of experts works together to solve our client’s greatest business challenges. Our creative team develops insight-driven integrated campaigns for maximum audience engagement ensuring that our creative materials drive measurable action. We use deep research and razor-sharp strategy to influence our audiences. We measure success that affects real and positive change.
With a history of 35 years executing integrated campaigns throughout Central America, Caribbean, Peru, and Ecuador, our team has successfully partnered with global organizations and local businesses to offer expertise and data-based solutions in public relations, media relations services, crisis and reputation management, corporate communication, events, below-the-line marketing, influencer marketing and engagement, digital and internet marketing. This local footprint and expertise combined with Allison+Partners’ global network and one P+L approach allows us to seamlessly partner with clients to deliver business results.