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Brazil Avenida Paulista, 2421, 1 andar 01311-300 - Bela Vista, SÃO PAULO BRASIL
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Brazil Office

Ronald Mincheff

Managing Partner, Talquimy

Ronald is an international multicultural communicator helping companies in Latin America to reach their communications objectives to a global standard.

He is focused on creating and implementing data driven communications programs that integrate content, digital, social media, visual storytelling and Ad campaigns.

His experience in communications and management includes a career of 25 years focused on corporate communications, strategic planning, and crisis management. He worked for global communications agencies in London, Miami, New York, and Sao Paulo, collecting numerous international accolades along his tenure, like serving as Brazil’s PR juror at the 58th International Cannes Festival for Creativity.

As one of the founding partners of Talquimy, A+P’s Brazilian agency partner, Ronald also offers deep expertise in digital communications, Business Intelligence (BI) and narrative strategy development.

Ronald earned a bachelor’s degree in Public Relations and a minor in Education from the University of Florida. He is fluent in English, Portuguese and Spanish. He currently lives in São Paulo, Brazil.

+55 11 4560-6626


Avenida Paulista, 2421, 1 andar

As the Southern Hemisphere’s largest metropolis, São Paulo is a bustling consumer, business, industrial and startup ecosystem. This global city is open for business: leading FDI in Latin America, hosting the region’s largest stock exchange and home to the majority of Fortune 500 companies.  We operate in Brazil with our affiliate boutique agency that reflects Allison+Partner’s global client service culture and excellence, with a unique vision of creative innovation. 

São Paulo in the hot seat

What food is most associated with the city? Feijoada and caipirinha

What is something exciting that happens in the city? Carnival! It is becoming more and more popular in São Paulo.


Hours in Brazil 

There is never a shortage of excitement when visiting, São Paulo and, if you only have 24 hours to explore the city, there is a lot of ground to cover.

Start your day by visiting the Padoca do Mani and filling up on “pão na chapa,” a delicious roll buttered and grilled for a crispy sensation. After breakfast, head over to the Pinacoteca do Estado de São Paulo, the city’s oldest art museum that houses a wide variety of Brazilian art. After perusing the exhibits, head over to the Museu Brasileiro da Escultura to enjoy the sculpture garden where art and nature collide.

Next, hop on a subway to São Bento to meander through the busy pedestrian-only streets filled with interesting shops and local commerce. After emptying your wallet, a bit, check out the Centro Cultural Banco do Brasil, a historical bank turned tourist attraction. 

Later, take in some of the unique architecture the city has to offer, and work your way over to Oscar Niemeyer’s classic Copan apartment building, a 38-story apartment building designed by Brazil’s best known architect. At the ground floor level, you’ll find a complete shopping center where you can enjoy espresso at Café Floresta, a standing-room only, old-school café. Or, if you’d like to indulge in a cocktail, stop for a drink at the Bar da Dona Onça for a caipirinha, Brazil’s national cocktail. 

For a special lunch, you must try the Feijoada, a classic Brazilian black bean stew. Stop at any local restaurant for a true Brazilian culinary experience where the price will be fair and the taste impeccable.

Later in the evening, it’s time to experience São Paulo’s nightlife. Make your way to Vila Olímpia neighborhood, a strip full of bars and clubs where you can get a taste of the variety São Paulo has to offer. If you want to experience some traditional Samba dancing, make sure to stop at the hottest Samba spot in the city, Ó do Borogodó.