By: Scott Pansky
Sometimes it takes a crisis to bring people together. I can’t think of one bigger than COVID-19. It impacts everyone, whether you represent a company, cause or educational institute. We have not seen anything like this in a century, and its effect on the economy is staggering.
Yet, brands continue to step up. They donate cash and supplies to numerous organizations, such as Meals on Wheels, No Kid Hungry and Feeding America, as well as to their local food banks. We have even seen brands change their business models, like GM and Tesla, which now make ventilators.
However, many companies are unable to help. They need to help themselves. They need ways to reach their customers when the media is focused on the current news. They need to reach their employees, many of whom are working from home for the first time. They need new ways to keep their teams engaged and motivated.
Nonprofit partnerships can help make a difference. These cause-related relationships are more than transactional – they are about making an authentic difference, positively impacting both consumers and donors. Here are ways that charities can help support a company:
Lastly, Percent Pledge (a current client) can also help employers connect employees to nonprofits in a remote-friendly way. Their easy-to-use technology helps employees donate to any nonprofits the company supports, then keeps those employees engaged with personalized impact reports. Remember, your charities are your partners; now they can help you engage newly remote teams while you help them during this time of increased need!
Remember, your charities are your partners – they are here for you in times of duress just as your companies are there for them!
Scott Pansky is a co-founder of the agency and leads Allison+Partners’ Social Impact group. Scott has extensive experience providing communications and crisis counsel to nonprofit organizations and developing board + ambassador training programs.