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Marketing Innovation Team

Everyone has a story. Getting people to pay attention, connect and engage with it? That’s the challenge. All Told is our way of giving you an unfair advantage in the storytelling department.

To do that, we don’t operate on hunches, make assumptions, or take needless risks. We use sophisticated market research and insight-driven strategy. We then combine creativity with technology to deliver unique digital and content experiences that are more collaborative, meaningful and participatory for audiences. Finally, we measure the impact to ensure we’re building trust, relevance and loyalty among customers, while driving your business forward.

From short-form video and long-form documentary, to real-time editorial. From an experiential activation, to a fully integrated marketing campaign. From ongoing influencer programmes, to paid media partnerships. Our team of award-winning strategists, designers, writers, researchers and technologists are here to do more than make your story come to life.

We’re here to make it take on a life of its own.


Partner + Global President, All Told
How We Engage03

How We Engage

+ Grounded in research
+ Inspired by strategy
+ Produced by innovators
+ Measured by results
We are a group of writers, marketers, communicators, creatives and designers who come together to deliver impactful, integrated, strategic communications programmes for our clients.

Cathy Planchard

Global President, All Told

Cathy is a partner at Allison+Partners and the global president of All Told, the firm’s global integrated marketing offering. In her role, she focuses on evolving the agency’s capabilities into additional storytelling services critical for programme success, including oversight of the content, digital, creative, research and analytics teams. She brings 25 years of experience in all facets of branding, lead generation, public relations, strategic planning, employee engagement and executive communications, and has worked with such clients as Toyota, Lexus, Dignity Health, International Game Technology, The Economist, IZEA and Motorola, among others. Cathy began her work at Allison+Partners as General Manager of the Phoenix office, where she grew the team from three people to more than $5 million in annual revenue. In recognition of her accomplishments, she was named in PRWeek’s inaugural “Champions in PR” list.